I Just Want A Pepsi

NOTE: This is an archived version of the first incarnation of Brand New. All posts have been closed to comments. Please visit underconsideration.com/brandnew for the latest version. If you would like to see this specific post, simply delete _v1 from the URL.

Pepsi, New Bottles

Update: Another friendly reader has sent in cans for Pepsi and Sierra Mist.

Update 2: A photo of actual cans posted on Fark has been added here. And the goodies keep coming in! Let it be known that the week of October 20, 2008 has been declared as Pepsi Week at Brand New. A kind reader has sent in these renderings of the new bottles. Redeeming or just digging a deeper hole? You decide.

Here is a great image posted over on Fark:

Jump to Most Recent Comment

Deaner's comment is:

The pepsi bottles sure do resemble wrinkly penis'.

adzski's comment is:

Yuck. The font and layout make me want to cry.

Then there is the logo. Or logos. Hey - why have one logo when you can have three?

I can't get the "Terrence and Philip" connection out of my head.

Even the new design with the old logo would have been better.

dg3's comment is:

I gotta say, I'm sorta digging that Mtn Dew bottle.

The Pepsi one? Ewww.

Neven's comment is:

No one's going to notice the difference in logos. It's not just subtle; it's a silly idea.

I'm having a hard time focusing on the labels since the bottles are so hideous. Why on earth would you bring back the aesthetic of crappy boomboxes of the early 90s?

The labels are downright uninspired. There's not much else to say.

Boring and pointless.

Damian's comment is:

I am guilty of liking the new logos now mocked up on the bottles. Is it just me, or do those logos look like they want to vote for Obama?

Tony's comment is:

What's the "cal carb sug" thing about?

jenny's comment is:

As if the bottle wasn't phallic enough, they had to go and add foreskin. Ugh.

jenny's comment is:

Tony: What's the "cal carb sug" thing about?

That circle above those words is a zero.

Keffer's comment is:

I've nothing to say except :

Oh damn i really hate the pepsi new brand.

Incredible, an art director make this ! Or maybe not an AD, i hope.

vectr's comment is:

Pepsi: The other caffeinated sugar water.

They all look like ripples centered on this logo.

What sized white line do you want?

(@Deaner: wrinkly penii indeed)

Tony's comment is:

jenny: "That circle above those words is a zero."

So I gathered. The whole thing is weird, though.

Fabian Marchinko's comment is:

Someone F up big time...this makes me want to baff the coke I just drank.

Prescott Perez-Fox's comment is:

The new mtn dew bottle is pretty sharp. I like how the ripples on the bottle tie in with the patterns of the label.

Demers Designs's comment is:

I think I am guilty of digging the font. The rest of the design however, looks like a designer's attempt to prove to an executive that the original logo and packaging don't need to be updated. Just my 2 cents.

Chris Lee's comment is:

I'm amazed at how poorly this was done.
The new pepsi logo just looks like the old logo, except the white bar is now poorly distorted. Also, it doesn't look like a smile -- without the explanation, no one will understand why it looks the way it does. That is poor logo design.

On top of that MTN Dew will be changed back in a very short time -- it has absolutely NO staying power.

That said, I at LEAST admire that the bottles are simple. One step forward, 20 back.

Jw's comment is:

still liking the MTNDEW look, but yeah, the wrinkled-flesh pepsi look is not doing it for me at all.

Amy's comment is:

I totally don't see how those are supposed to look like smiles. I'm not a fan.

Leslie's comment is:

The pepsi typeface looks really great... if this is 1998. It looks dated today -- it's going to look incredibly out of date in five years.

Ricky Irvine's comment is:

I really think Pepsi is going to lose big time on this. They're completely oblivious to 'real food' is taking over our nation. This looks like a science experiment — not something you'd want to drink. It's cold in an impersonal way (as opposed to cold like beer).

NONE's comment is:

they won't last, it'll be the biggest waste of money. I give it 2-3 yrs and they'll revert to the old logo..

Clem's comment is:

Uncircumcised and Diet Uncircumcised....

twoeightnine's comment is:

Ribbed for her pleasure.

Alan's comment is:

I've always thought that's Pepsi' branding efforts have been way too fad-ish. It always comes off as trying to be cool and hip, which invariably just means that you'll have to change it in 2-5 years or end up looking old and stupid. This design will be gone pretty soon.

Alan's comment is:

I add one exception to my complaints: the new MTN DEW look is great. The mountain motif of the background is clean and well-executed.

Guubir's comment is:

Is too bad. I like old Pepsi logo.

George - LogoDesign.org's comment is:

I'm actually digging them, especially the Mountain Dew bottle. I like the changes to the Pepsi emblems as well, I've never been a fan of the old one, can't say I like the new pepsi font at all though.

adzski's comment is:

I've tried to understand it, i've looked at it, and thought about it, but i just don't get it. Could someone explain to me the significance of the "diet pepsi = small gap (or 'grin'), pepsi = medium gap (or 'smile'), pepsi max = big gap (or 'grimace')" thing? I don't see the smiles, for a start - without really trying to. But even if they are smiles, why the difference? Pepsi is less "happy" than Pepsi Max?
I know I've said it before on this page, but: Yuck.

Mark's comment is:

Wow not much an improvement, all the bottles except Mountain Dew and the Diet Pepsi one look bad.

The Mountain Dew one works, decent logo and makes interesting white space, the two other Pepsi one are just off the charts awful. At least the Diet Pepsi one looks Coca-Cola-esque.

I HATE the grin, couldn't they at least retain some of the symmetry of the old logo? Why can't look like the old logo AND a smile????

this sucks.

nandovt's comment is:

everything that coca-cola succeeded in its history, pepsi failed. they just run after and after.
this new logo (if it is realy true and not just a marketing test) least for some years ang get old very fast. the typeface is weak, the new pacman smile is not nice, and the pennis bottle is meaningless. i think that pepsi should let coca-cola to be clean, and go straight to the other way, using the opportunity to create something new. but i don't thing they want this with this new spiritless project.

Jordan's comment is:

OMG! I completely took back what I said. The bottles are....hypnotizing. There beautiful. I dont know why but the combination of the logo and the bottles looks so wonderful. I guess I am used to see the Pepsi cans/bottles cluttered with Promotions and Pepsi Stuff info. The bottles are just so...clean. I love them!

nandovt's comment is:

Everything that coca-cola succeeded in its history, pepsi failed. they just run after and after.
this new logo (if it is realy true and not just a marketing test) leasts for some years ang get old very fast. the typeface is weak, the new pacman smile is not nice, and the pennis bottle is meaningless. i think that pepsi should let coca-cola to be clean, and go straight to the other way, using the opportunity to create something new. but i don't think they want this with this new spiritless project.

Mark's comment is:

take a good long look at this logo before it goes away, so you don't forget what it looks like, this re-brand of the logo is a travesty, they dumped this for some poorly done "smile" concept *facepalm*

Mark's comment is:

If they dumped the damn "smile" it wouldn't look so bad.

Grant's comment is:

uh...Gatorade, where are you?

EUnismo's comment is:

would this look better?

Mark's comment is:

Where's the Gatorade one I want to see what that horrible G looks like on a bottle.

please?

Qwerty's comment is:

No cans? I wanna see the cans!

Mark's comment is:

I'm curious as to WHY the smiles are facing to the LEFT, as opposed to the RIGHT, it looks like it looking BACKWARD and not FORWARD.

Colin's comment is:

It's so easy to bash redesigns and rebrandings.

These look good. I don't think they'll save the Pepsi brand, but they're still really good.

The wave-to-smile shift is so subtle and clever, I think we'll all be applauding Pepsi down the road.

Ryan's comment is:

Eww... early April Fool's joke?

Kakairo's comment is:

Pepsi Max (sorry, I mean pepsi max) doesn't even look like a Pepsi product, especially with the red, white, and black logo.

At least I won't have to boycott my favorite PepsiCo product, Mountain Dew (I will not abbreviate that). The new logo works in conjunction with the abstract mountains and hills. It actually makes the bottle look more "grown up," as compared to the slashes and bolder colors of the current design.

docatomic's comment is:

Don't you get it? It's a banner - see:

http://www.scripophily.com/webcart/vigs/embotelladoramadrilenavig.jpg

As for all of those who've mentioned "old logo", I say: which one? Any product that's been around for morte than a century is bound to have had more'n a few of 'em.

Mark H's comment is:

Looks to me as if they are going for the Turner Duckworth approach: reducing to the maximum until you are left with an timeless icon. It worked fantastic for coke but fails miserably here.

Robert's comment is:

Earmuffs, children.

Ahem...THIS IS FUCKING TERRIBLE.

Sure, it's easy to anonymously criticize from the safety of my desk, but Jesus. Are these leftover props from Minority Report or something? Yuck.

rickyaustin's comment is:

So I guess Pepsi's clusterfuck packaging didn't work?

I hope this logo is a huge misunderstanding. If not, this is brand butchering.

Naka's comment is:

These are pretty bad, the smile logo doesn't make much sense, seems like they're trying to hard to make a statement. The Mountain Dew bottle isn't terrible, but the fact that it's abbreviated to "Mtn" is annoying.

Rico's comment is:

I'm still skeptical of this. I'll believe it when I see it on the shelf.

Jeff's comment is:

Still snore-core. I guess animation is their last shot at redemption.

Anon's comment is:

So all you dog owners will know what I am talking about here but you know when your dog is hunched over and is taking a big pile of shit? Well some times the rectum slides a little outside the dogs cavity and it has this sort of bulging rippled layered look to it. Well that's what the tops of the new Pepsi bottles resemble. See if you can go without thinking of that the next time you place your lips on the new heaps of dog shit.

Stephen's comment is:

Yikes... I'm having a hard time believing this is real... this just doesn't seem like a move they would make.

Hmmm... at the very least, if this is truth, then it'll just reinforce my love for Coke all the more. :)

Robin's comment is:

Something about the angles of the supposed "smiles" reminds me of the Old Spice logo.

I'm betting this turn out to be a scheme à la Coke Classic - they'll keep this logo for a while, then return to the older (better) logo so we'll all remember how great Pepsi used to be. Going retro is just another way to squeeze out some cash!

Kaz's comment is:

The "e" in pepsi looks like it's sick and it's gonna throw up, maybe from seeing the bottles...

Glenn's comment is:

AAARGH, MY EYES!

reyarts.com's comment is:

A good? viral campaign.
Hopefully.

Simon's comment is:

I lake the bottles. I lake the label. But the new logo is horrible. Just use the classic logo. Put the black insted of blue on the pepsi max, but not this stupid "smile".

loren's comment is:

i think the goal is to make Pepsi look progressive, almost futuristic. trick people into thinking it's changed and has surpassed Coke. i think it sort of works on that level, the overall feel is new and fresh, especially for Pepsi. i think everyone is just complaining about the details.

and i agree that the smiles aren't going to be noticed. i'd rather see just one good Pepsi globe.

Paulo's comment is:

Pepsi it's already doing a good job spreading this new identity in blogs.

AL's comment is:

I don't know... maybe from a business perspective it will make a change. But this looks TERRIBLE for crying out loud!

John Mindiola III's comment is:

Well, it was nice knowing you Pepsi. I'm going to spend the rest of my life NOT drinking you anymore. Yuck, it's so hard to believe this is actually real.

som call me tim.'s comment is:

My only gripe is why have a minimalist logo with a very decorative phallic bottle? you would think minimal logo... minimal bottle styling. not minimal logo, penis bottle.

Jacob's comment is:

The 0 cal carb sug thing is especially obnoxious.

Lonnie's comment is:

So does this mean that I will smile more if I drink Pepsi Max vs. Diet Pepsi?

matt's comment is:

This confirms that Pepsi has lost their damn minds. Anyone who thinks this looks good, a step in the right direction, gonna make sales soar, Step away from the computer, go back to the sketch book and start all over.

The labels DON'T have any design to them. There is nothing at all visually pleasing look at. One might say "o, it's minimalistic.' Bullshit, this is crap and a disgrace to graphic design!!!

Go buy a packaging design book and get inspired, stupid fucks...

Armin's comment is:

There is no need for such language, the same point can be made without resulting to insults.

Just think about if someone called you a stupid fuck in relationship to your work.

Please show some cordiality. Criticism is fine, personal attacks like that are not.

Ryan's comment is:

If Back To The Future 2 had taught me anything, the new Pepsi logos in 2015 will look like this....

Bb's comment is:

Corn + Sulfuric Acid = Hi Fructose Corn Syrup = barf
Corn Syrup + Pepsi recipe + new design = barf
Conclusion, If you have to drink a soda go for a Coca Cola. At least they appear to know what they're doing from a branding standpoint. Still can't get over the corn syrup awfulness.

kris's comment is:

I totally dig the MTN Dew, the rest are mediocre - and I hate the wrinkly bottles.

peter's comment is:

REALLY dislike these....

Pedro Rocha's comment is:

well... the bottles go for sophistication, whereas the logo goes for friendliness...

by the way... this obviously means that more sugar = more smilling , right?

Sarah Obama's comment is:

I'm happy this Pepsi redesign is turning into such a train wreck. In this scary economic climate it almost guarantees work (on a re-redesign) for some lucky design firm.

Regards
A graphic artist who see the glass half full.

matt's comment is:

is this pepsi's attempt to copy coke? Coke reverted back to the basic can design, all red with just the logo, no more of the little bubbles all over the place and multiple swoosh's.

Can't pepsi be original, why be like someone else? Being yourself is better and will earn you more praise and respect in the long run...

Seabiscuit's comment is:

sad day... hope consumers can see through this

Goffredo Puccetti's comment is:

"It's so easy to bash redesigns and rebrandings."

I must admit that it is getting scarily easy.

Armin's comment is:

Update: Another friendly reader has sent in cans for Pepsi and Sierra Mist.

Blue's comment is:

You know what ... I changed my mind. I'm actually quite liking the new logo now that I've seen them on the bottles.

I didn't like the asymmetry of the new icon at first (but did like the typeface) but I think it really works here: it makes the product look quite 'alien': odd, otherworldly, unfamiliar.

... also, dare I say it - somewhat 'Japanese'.

I love it!

Calophi's comment is:

I really like the Sierra Mist can, but those Pepsi bottles...eurgh. They're awful.

damon's comment is:

totally sucks the bag man.

fuck whoever did this, not one redeeming quality beyond the fact that the mtn dew graphic appears to have used some type of topographic map treatment.

topographic maps are rad...

Ragdoll's comment is:

I gotta say, I like the new look of the labels. It's nice, clean, and sharp. The new smile logos don't bother me at all. They're not perfect (The logo should align to the left with the text; the Pepsi can comes closest to doing this), but they're better than the unnecessarily complex can designs of the last decade.

It's too bad the Mtn Dew and Sierra Mist labels didn't take cues from the Pepsi stuff and keep their packaging crisp and clean. (Same with the bottle designs.) Imagine these labels on a smooth, glass bottle. That would be about perfect.

Still wouldn't convince me to drink Pepsi, though.

Nate's comment is:

Why is it that the vertical text is facing the wrong way? Didn't they learn in Type 101 that text on it's side should read top-to-bottom, not the other way around?

And what's with the obsession with smiles? Are they trying to play off of Coke's "Have a coke and a smile" tagline? I would have thought they could be more original.

Armin's comment is:

> fuck whoever did this

Seriously stop the cursing. It's immature and unnecessary.

LB's comment is:

My first reaction was to laugh. Maybe it's those smiley faces having a good chuckle that did it. While I appreciate the simplicity of the design, it's so sparse it looks a little generic, especially the Sierra Mist can. I like the misty concept, but it looks like what Target's store brand for lemon-lime soda might look like. Also, it's just a matter of time before garish promotional star bursts and the like are slapped all over the labels. Look up the Fanta redesign for proof of that.

matt's comment is:

LOL@about perfect on a smooth glass bottle. what a joke. hahahaha.

after seeing the can designs, i believe this is a prank, pepsi can't be this stupid. sierra mist can design with a tree/forest behind it, impossible. there is no thought behind it, can't be real until i touch one at the store and say 'my god, what a shame.'

matt's comment is:

type 101=text should read down?

text reading down goes to hell, just like text reading up goes to heaven. that is the type 101 i learned.

Jonathan's comment is:

OK, I'm not minding the simplicity of these Pepsi bottles and cans, EUnismo got it right, they would look much better with the regular pepsi logo instead.

MTNDEW - while I'm liking the short hand idea, this logo is a typographical nightmare! Please tell me its just a really rough idea!

Sierra mist can - You better be kidding me! This looks like a middle school art project. If they seriously produce this, I promise, I will never drink their stuff again!

Stephen's comment is:

Okay... I wasn't sure yesterday, but now since the can images have been posted, I'm nearly positive this is a fake... there's no way they'd possibly go with that Sierra Mist can- no way. The logo change I'll buy, but this can/bottle redesign has gotta be bogus.

justen's comment is:

These resemble cans in the generic section or designs from a student portfolio. Very poorly executed, and what is up with the dead tree on the Sierra Mist can?

Emily Charette's comment is:

I like the Sierra Mist can, it feels really fresh and I want to drink it. It's the perfect product for a rebrand because they don't have any equity in the first place. A huge leap forward for that brand.

But, I can't figure a responsible reason to throw out such a timeless icon as the Pepsi wave. It's really such a nice mark, they've got tons of investment in it. It wasn't broken, why have they tried to fix it?

rickyaustin's comment is:

Not to be outdone, Coca-Cola will melt their iconic mark in 2009!

johncorporation's comment is:

The only thing I actually like in the whole shebang is the "e" in pepsi being the old logo. Everything else is rubbish; unbalanced, top heavy, awful bottle design.

Mr Posen's comment is:

Deaner, that first comment made my day. :)

kristin's comment is:

That Sierra Mist can... wow.
First they take Pepsi in glass bottles away from Prince Edward Island, now this. I loved you, Pepsi. ;_;

Andrew Klein's comment is:

The Sierra Mist can makes me cry

Paul Lloyd Johnson's comment is:

I'm really sorry but those new bottles remind me of foreskin.

Merrick's comment is:

Why is the 0 cal/carb/sug centered under the icon of Max, but not Diet?

That Sierra Mist can is so poorly set, not to mention being far too literal and uninspired. Wow., so bad.

I can deal with Mountain Dew, but why the "n" Why not Mt. Dew?

And I don't see this grin/smile/smirk nonsense.

This looks like bad student mock-ups, and I wouldn't hire the kid.

Jim's comment is:

Guess if I was really trying to unify brands here, I would make the "e" in Sierra into a Barney-Burp "e" like on the pepsi labels.

They all seem so surreal. I would hope these are still in the working phase, but I wouldn't put money on it.

Jon Dascola's comment is:

So bad. What a rip-off of the badass Turner Duckwork Coke rebrand.

Jon Dascola's comment is:

So bad. What a rip-off of the badass Turner Duckwork Coke rebrand.

BJN's comment is:

Here's the Pepsico logo, I apologize for the pain:

Khris's comment is:

Ugh. Aside from ugly, they look worse than generic.

Gene's comment is:

Every time I look at this I have to wonder: is this a publicity stunt for some sci-fi comedy set in the future? Is this Pepsi 2200 AD? Are they gonna sell Pepsi Perfect like in "Back to the Future II"?
It just looks like a poorly conceived "vision of the future" of the sort that tells us we'll have Black & Decker home hydrators for pizza and voice-activated front door locks from AT&T. And fax machines in every room.

Antonio Serrano's comment is:

They're horrible!

The sierra Mist looks like green water with algae or roots inside. EEW!

I HATE the "Mtn" thing; what's wrong with Mountain? It must be to speak to these young hipsters, you know, the "lol" "wkd" "sk8" people…

And WHY lose the previous logo and design the new "e" to bring it back??!! RUBBISH!

I must say I do like the overall look of the can though. But not the font used.

This just drives me further away from Pepsi. Must be getting old…

Clifton Alexander's comment is:

I don't know what all the complaining is about. It's ultimately about shelf space right, and creating a distinguishable brand on the shelf when it's next to it's competitors. No matter what we as designers think about the details of the design and typography, these bottles and cans will stand out on the shelf. In the near future anyway! Only time will tell how strong the new brand actually becomes.

TJ's comment is:

wow... these are BAD logos!

Ronlewhorn's comment is:

They should shorten Mtn Dew even further and just call it DEW. Everyone refers to it as such anyways.
I still think the "e" is cringing at the sight of the new Icon.

aj's comment is:

eh, i'm indifferent to the new bottle look. unless they updated their manufacturing process in making the bottles cheaper to make i don't see why they even attempted a redesign of the bottles.

now, if they made the bottles more environmentally friendly i'd care a lot more about it.

El Jefe's comment is:

These are all poorly-executed and lacking in imagination. The Sierra Mist is especially bad, the heavy-handed rendering of the obviously literal seems like a college-level exploration. I think with some proper work it could be a nice execution but this is just amateurish.

And to those who claim to like the MTN DEW, do you really, or at you just drawn to it here as it's surrounded by sub-par work. Within this bunch I'll agree it's the first loser, but, at the end of the day it's still pretty ho-hum.

NAME DROPPER's comment is:

Arnell Group did the stuff.

Mark's comment is:

I've just had a perfect idea, scrap the smile altogether, replace it with the wavy "e" on top and put the name of it on the bottom, it would look much better.

Mist can looks out of focus.

Dale's comment is:

I am officially a coca-cola person now.

David's comment is:

I think the Sierra Mist is probably the best concept, but it has a ways to go with its execution. Actually the cans are pretty smart overall (as long as the can opens so when you drink it the text goes right-side-up), but I just don't get how these aren't proof-of-concepts. I mean really, is that just a default gaussian blur on "mist?" You could at least make it interesting and have it play a bit with the colors underneath. And the kerning on "sierra" is awful.

The green and red on the Mountain Dew just feel way off in terms of contrast. Yeah, the green feels kind of piney but Mountain Dew is far (FAR) from a piney drink. They got the red right, and the design is there, but the colors are way too subdued for the "extreme" reputation the drink has.

I don't even want to talk about the "O carb cal sug" thing or anything else on the bottles. It's smart, but it's design masturbation, not good corporate branding.

Wally's comment is:

The new 20 ounce bottle looks like a winkled penis.

wally's comment is:

wrinkled penis...

damon's comment is:

"Seriously stop the cursing. It's immature and unnecessary"

haha sure thing mate.

I have a bad habit of being sort of crass. I'll class it up for you.

ArnoldP's comment is:

"We can't have a female figure, sooo, let's make our bottles look like a penis, and lets put some wrinkles in it. That is gonna look awesome with our sexy new flirty logo."

Michael's comment is:

This IS a spoof. Brand New is testing reader response to reverse 3D-ifying of brands. See -- Pepsi bug was 3D - globular and gradated in its most recent state, which everyone always bitches about (AT&T UPS, etc.). Now we're seeing these straight vector Pepsi marks, like something a student would do for a Paul Rand homage assignment (S. Mist excluded, but that's just a Halloween prank with the Blair Witch trees, etc.). Now, we're freaking out because we miss our sexy 3d pepsi dripping drinkable logos and don't even get that it's all a prank to shine a light on our despair -- and thereby point out our narrow minded bend toward smashing the 3d identity systems we've unknowingly become addicted to.

Bravo. Nicely done, BN.

Ryan's comment is:

The new type reminds me of this old Diet Pepsi logo...

Ryan's comment is:

dane's comment is:

When did pepsi start making dildos and designing in photoshop?

Hannes's comment is:

Is is true that Pepsi re-hired Michael Jackson for the new campaign?

Jordan's comment is:

Sierra Mist can. Good Call

Kirstie's comment is:

Wow, Pepsi really messed up on this.

I don't mind the Mtn Dew logo, even though it is not as good as the current logo. Sierra Mist logo reminds me of "swamp thing"

The Pepsi logos are downright awful. The logos look like they are from the 70s. Something like this would work for Coke, but not Pepsi!

Why is diet Pepsi silver? This reminds me of Diet Coke. The light blue was far better than the silver. I agree with everyone else, it is too minimalistic looking for todays standards.

Hopefully these are prototypes and not the actual logos. This will not increase sales.

Tom Hackett's comment is:

They should have gone with a pirate theme

...then y'all would be singing their praises.
Seriously, it's not that horrendous.

Jeff A.'s comment is:

Yeah, I'm with those that are staring at this in jaw-dropping utter disbelief. I don't believe these are real. They're just too horrible.

Gabe Ruane's comment is:

Too many posts for me to have read them all, but considering how little we know about where these came from, wouldn't you all agree that that these are comps only?

You all are reviewing like they're final designs, set to hit the shelves. This is all photoshop-hacked together, which says rough mockups to me. Obviously Pepsi wouldn't use these images as part of the rebranding launch (god I hope not), so maybe a bit of restraint is in order this early on...

The new mark and typeface seem like fair game, but even that's speculative. Do we KNOW these are final?

Emily's comment is:

Hmm.. yea I like the new fonts but the different variations of logos, just looks like a sick version of the original. And I enjoy that the background on the Mt. Dew Bottle had an organic feel to it of Mountains and "dew" when in reality Mt. Dew is ANYTHING but organic...But I say keep the old Pepsi Logo but change the rest!

Grant's comment is:

No Diet mtn dew or mtn dew voltage bottles? Gatorade?

mike's comment is:

When I saw the logos alone, my first thought was that it's a great idea, but poor execution. After seeing the logos on the bottles, I'm warming up to the idea.

I've always been a big fan of logos that aren't static. As motion becomes more and more integrated into everything, the next step in the evolution of an identity is fluidity.

I'm not the biggest fan of the typography (most hate the 'e', but I like the squiggle line. it pays a little homage to the previous logo), but the average consumer isn't as picky as we are!

I like that they are following Coke and stripping the bottles/cans to the most fundamental elements. I'm loving the Sierra Mist and Mtn Dew bottles/cans.

Overall, this is a step in the right direction in my opinion.

mike's comment is:

although, i really don't understand the bare tree in the background of the sierra mist can.

Matheus's comment is:

Pepsi shouts: -" HEY LOOK! WE COULDN'T STAND THE NEW COCA COLA CAN ROCKING THE PLACE SO WE COPIED THEM BY HIRING SOME BRANDING NEWBIES TO MAKE US SOME FRICKING SWEET CLEAN CANS AND BOTTLES! HIFIVE!"

bob land's comment is:

Sucky. No instant recognition. Nothing clean, or crisp about the design -cluttered.

The 1955 pepsi bottle was cool, it was easily recognized and stood out. This one screams "ignore me, I look like everyone elsefat and squat"

karol Mekna's comment is:

the "smile" reminds me of those gangster's that talk out of the corner of their mouths and say "see" after every sentence.

Ergh's comment is:

Ice Goddess's comment is:

The choice of a new generation.

Matthew Moore's comment is:

what about pepsi one? that's the best thing pepsi's making at the moment. I guess they decided they have enough zero calorie beverages and would instead like to focus on shitty branding

Matthew Moore's comment is:

jean claude vanMammal's comment is:

i really dont like the wrinkly bottles, but i LOVE the sierra mist can. i think its lovely and definitely stands out in the crowd and will stand out on the shelf.

im mixed on these other logos. i actually like them and i even like the cans ok, but i feel like the type and the logo on the cans could be a little more integrated. the proportions are not jussst right. i appreciate the space on the labels and cans, but in this case, they feel a bit awkward to me. the mtn dew design feels mediocre just because it is not nearly and dynamic as mountain dew should be. it feels abnormally unenergetic. very flat and dull. it reminds me of a student project and needs some more revisions. it could get there.

this isnt horrible work. the wrinkly bottles are not pleasing, but the other designs are ok. its a nice attempt to reduce the designs that are now garish and gaudy.

i feel bad for the designers that are getting ripped apart here with such vicious words! it almost makes me embarrassed to be a designer. it would be nice to see more constructive criticism.

darrel's comment is:

Is the term 'brand equity' now a lost concept?

Gil's comment is:

All of these designs are terrible in my opinion. It looks like they're trying to jump on the 'Keep It Simple, Stupid' bandwagon that seems to be gaining momentum as the economy gets worse.

Unfortunately I think they went the wrong way when it came to the logo changes.. it looks like they are the result of an inside joke, and unless you're part of a priviledged few you don't know the punchline.

On the bottles, the extra 'ribbing' just adds to the impression that someone wasn't paying attention to the overall goal of the redesign and tried to add extra flair with no real purpose or integration into the design as a whole.

Beyond all that, the Sierra Mist design is making me physically ill. My eyesight is bad to begin with, so looking at that can and seeing small clearly focused text positioned so close to large blurry text gives me a headache and a touch of vertigo.

I'm no marketing or design expert but I'm fairly sure the rules of successful product design do not include "Insult, confuse, and sicken your target audience". At least not for mass consumer products.. if these are meant to be 'haute couture' pieces then perhaps they nailed it perfectly.

eric's comment is:

I CAN HAZ MTN DEW? LOL

HURFADURF's comment is:

"I CAN HAZ MTN DEW? LOL"

Same thing I thought...

"Ltz turn it N2 txt so ll d emo kdz wl buy it ^!

Andy's comment is:

I think this new logo is very strange. I prefer the old logo.

Odendo's comment is:

Am I the only one that's slightly reminded of the Feisar logo from Wipeout?

Chris Harrison's comment is:

*sigh* I love Pepsi... but the new branding? Not so much. Maybe they're going to get out of the beverage business and become a discount airline?

Garret Ohm's comment is:

I'm a Coke man, but I like the design. In my opinion the font, the logo, the layout - everything is an improvement over the previous design. The 3-D thing is done.

Yeesh, there sure are a lot of haters on here. Probably the same cold, isolated creatives that I know from my agency days - you know, the kind that can't admit any idea or execution is good unless it came from their brain.

Sorin's comment is:

Just how desperate is Pepsi ?

Jason H's comment is:

I don't see smiles, I see a poor ripoff of the Pepsi logo. The sort of thing you expect to find from Lidl where they've come as close to the leading brand as possible without being told off.

Really disappointing, what's the appeal?

Jordan's comment is:

How would this look?

Jordan's comment is:

better or worse?

Armin's comment is:

Here is a great image posted over on Fark.

Patrica's comment is:

The bottles look horrible. Wrinkly penis indeed.

That being said.
People who like Pepsi, will continue to drink Pepsi. Those those who like Coke, will continue to drink coke.

This changes nothing. Except for my faith in their design team.

Derrick's comment is:

Love the Mountain Dew and Sierra Mist identities (minus the abbreviated "MTN"), hate the Pepsi labels that are clearly meant to imitate Coke.

Mark's comment is:

I...want........that..........Pepsi.......can....

Mark's comment is:

I think this would look better.

LD's comment is:

The Mtn Dew bottle has been in the marketplace for some time for the Lipton Green Tea product

John Hoare's comment is:

I wasn't convinced until I saw that image of the three Pepsi cans... but I truly think that looks absolutely beautiful. I love it.

You may throw things at me... NOW.

mytwocents's comment is:

Penis was my first thought with these bottles, and I thought it was just me. Also "swamp mist" for the sierra can... are you serious?

I'd like to say that really truly anyone who thinks this is good design or an improvement doesn't deserve to be commenting on design at all. Would anyone have known these new marks were suppose to be representing "smiles" if a press release didn't shove it in your face? I think not. Was it even done well? No.

I've worked for some of the biggest names in the business, still do - and the only way I can level with this work, is the "gun-to-head" scenario. Someone in marketing, or upper level management of Pepsi thinks they are a designer. Thinks they know what's what - and the Arnell Group has their hands tied. They want to see a 9-figure payout so they're doing what they're told, ruining their reputation in the process. Also they are posting for brand and package designers on Coroflot, which I found especially entertaining.

If this isn't the case, then I hope it's fake like some of you are claiming - because if I was willingly directing this project and coming up with this poor excuse for a redesign I'd shoot myself.

I know Pepsi is poor, but when you redesign your whole brand you usually give the same job to at lease 3 different firms and then choose the one you think is most capable of the work. If this was best someone came up with, I'd really hate the see the worst.

Kevin M. Keating's comment is:

Looks like ass.

Caleb's comment is:

Yikes.

NewCokeDrinker's comment is:

This quote just in from the Pepsi Marketing Art Director:
"ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ...."

Anonymous's comment is:

I must say that I have never really liked the pepsi packaging, it always seemed so messy and overwrought (at least what I have seen here in Australia), so on the one hand I quite like the pared back simplicity of the new labels (VERY derivative of Coke's new direction - but we can expect that from a brand that seems happy to be second in the category) - and the new typography that echos the circular forms of the pepsi mark is a nice touch - much better than the terrible disjointed mark/logotype mix they have had in the past in my opinion. Anyway the one thing that always won out for me was the Mark - no matter how clunky or messy their packaging was the mark still shone, and now they have bastardised the one thing I thought they had going for them and replaced it with these 'smiles'. Oh well.

I am not even gonna mention the bottles.

Mark's comment is:

I also wish that they drop the stupid wrinkly penis design of the bottles,they're ugly.

Dane's comment is:

The logos aren't smiles, they're people's waistlines. Pepsi = fat, Diet Pepsi = skinny.

Adam's comment is:

THOSE BOTTLES LOOK LIKE SHIT

stick with the original bottles, alot better :|

Anonymous's comment is:

Trying to do a coca cola and failing miserably, awful re brand

Darren Scott's comment is:

Oh Dear!
The designs looks dated already and they have totally ruined the heritage of the brand! Why would you change such an iconic logo, refresh, tweak, polish, yes! Change it, NO!

Anonymous's comment is:

I've been reading the posts here this last week and unfortunately (for Pepsi), I do agree with most of them. Don't these 'old' cans look much better?

Miguel's comment is:

Yep, the old white/red/blue cans look so much better. The new ones are awful, its unbelievable.

mane's comment is:

When the mark of your logo is such a well-known icon, who's been there for years... why change it?!

Just use the old cans, go back to your roots, Pepsi! :)

Able Parris's comment is:

Armin, I can't believe the amount of comments this post is getting. I hope Pepsi is listening!

Anyways, I wanted to add my thoughts. The new bottle looks like it lost 200 pounds, and the logo looks like it had a stroke. This was not a good move.

Great site,

-Able

Myles's comment is:

Yea I have to agree that the old cans look killer compared to this new debacle of a design. I said it before and I'll say it again, while I appreciated idea of carrying a concept through their Pepsi line, the design of the logo has missed the mark. The minimalist design is a refreshing change but with the current logo it just feels very awkward.

WTF is up with the sierra mist logo as well. Someone went nuts with the outer glow in photoshop.

It will be pretty funny watching people drink from giant penis bottles though. So i guess we have that to look forward to.

Lemur's comment is:

EUnismo's comment is:

"would this look better?"

You need to mail in to pepsi and ask for that art director job... something you made in maybe 5 minutes makes the director look like a grade-school student that just found photoshop and illustrator.

CJ's comment is:

Deaner's: you win best comment

Add's comment is:

I think the logo's nice*

*with conditions: only on cans, on a simpler bottle design (without the wrinkled body and bulgy feet),on a plain one-coloured background.

and one more thing...
the logo+the background=nice
the logo+the background+the product colour=not nice
the logo+product colour=may be nice

Vicki's comment is:

Here is a video that among other things shows how they came up with this identity solution.

Also, in an interesting campaign they revealed the logo to 25 bloggers first. So sad that they didn't think of Brand New... maybe they were afraid.

timf's comment is:

I'm hoping that the Sierra Mist one is just the Halloween version. You know, creepy/woodsy.

DreadedRafifi's comment is:

The logo's across the separate cans look like a mistake, not to mention it just looks bad compared to the old school pepsi. I do like the strong blue they got on the can and type face itself doesn't bother me. It's just very weakly placed and executed. There's no excitement to this new look. Mainly it looks generic. The bottles are just badly executed with the exception of the Dew which just looks old school. Nothing new here. Bad executive decision, but then, when do they ever do anything right when it comes to what's cool and refreshing? Typical.

Carl Jonard's comment is:

Is that Mountain Dew background illustration seriously the finished art? These people cannot draw! That's like rough-draft first-round MS Paint quality illustration there.

Todd Simmons's comment is:

This work is horrible... An insult, actually.

They should have properly fixed the brand at it's core before
this ridiculous attempt at "changing our minds".

A proper Pepsi brand exercise would have never yielded this
naive, unimaginative lack of ambition.

matt's comment is:

Vicki, thanks for the video, that is really neat to watch the smiles animate between one another. Just the thing i needed to see to be absolutely positive this was by far the dumbest idea ever known to man.

And the old cans look badass, so cool in comparison to the New, what a joke, hahahahha

steve's comment is:

i like the intent of the pepsi packs - modern simplicity. the details, however, are just all wrong.

Anonymous's comment is:

igual va a seguir siendo muy fea.....

Mark's comment is:

takes a look at the video

*cue dramatic chipmunk/ferret/prairie dog music*

holy schwartz!
It looks like they based this design of a...m...a..ma...a..mar....a marble!

*faints*

jay larson's comment is:

Oddly, I'm digging them. I like the new look. Drop out, you'll like it. The water's great.

Pica19's comment is:

PURE CRAP.

TIME TO REDESIGN.

Greta Anderson's comment is:

OBAMARAMA.

Anonymous's comment is:

i like the design except 4 the logo change.......

templatestaff's comment is:

What's that white wave in the middle? Looks like Coca-Cola copying

templatestaff stuff

ivan's comment is:

Oh, God - 0 Carb, Cal, Sug? I thk ths s awfl, dnt u ppl?

Jojo's comment is:

I can't believe how ugly these designs are!

Who on earth would think of this crap and approve it?
Ugly pepsi bottle design.
Terrible logo designs.
Isn't a brand for life?
I think they shamooed this project out to a cheap- ass thoughtless design agency. Terrible ideas. Terrible marketing.
Makes me want to find a new brand to drink
!

Darnell's comment is:

The new designs remind me of generic brands found at Target.

Anonymous's comment is:

why the hell do any of you care...soda sucks

Anonymous's comment is:

reminds me of back to the future 2

Mike's comment is:

So sad. :( I am an avid Mtn. Dew drinker and have to say that the design work on this bottle (and the whole Pepsi line-up) looks like a bad student project. I've seen better work coming from recent grads portfolios. Obviously they had a great salesman on the job, and a bonehead marketing director.

Ismael Sobek's comment is:

I like the new, plain Pepsi can, and mostly like the new Mountain Dew one. They fucked up everything else, though, by making it odd and hard to read and clutteredly-sparse, if that makes any sense at all.

and I agree, they should just bring back a slightly refreshed, more "classic" logo. It would look much better.

Ismael Sobek's comment is:

Let me amend that: the new Pepsi can I like. Not much else, though.

Anonymous's comment is:

Okay...I see an Obama ad in that new Logo...I'm already sick of the politics of 2008...so I will NOT be purchasing any more Pepsi product.

Mark's comment is:

It doesn't look that bad it's just the stupid Pepsi Max smile kills it for me, it looks like they didn't spend as much time on it compared to the others ;P

mel's comment is:

The mtn dew logo looks like a butchered homage to the new man logo designed by Loewy... only lacking the cleverness and sophistication of the original.

Benjy's comment is:

So, does the white part signify the relative amount of calories? Caffeine content? I get the subtle variations among the different logos, but the more/less of the different varieties doesn't seem consistent.

Biscuits's comment is:

WOW!! You guys... it's just a can/bottle. Seriously, you know what it tastes like, and since when are you saving the packaging?

What, do you hang it up on the fridge? Make a keychain out of it? It's just going to be garbage anyway.

And the bottle looks that way for recycling purposes. It is designed to be collapsable.

You are all f-in' ridiculous. At least they change their look once in a while.

Or I guess we could all have its logo stuck in the 80s...

Think about it!

Carrrrrlos's comment is:

LOL - This was no doubt done by interns with the latest Adobe Creative Suite. Is it supposed to make any sense beyond the articulation of vector points? A smile? LOL. That is funny. I'll give these turds 3 years tops. Does it still even taste like Pepsi? It looks like a logo a boardroom would think is cool and hip.
People's heads will fly when sales go flat. MTN Dew?! Wow, such a shame. Um, hard to see snowboarders doing the dew from that can. Chalk one up for Coke. No doubt lots of research and focus groups involved in this one - Remember, the camel was designed by a committee.

Less's comment is:

It's ugly and that font is outdated already, what were they thinking?

Tristan's comment is:

It's like they stuck a retard in a room with a pen in a paper and yelled "DRAW"

i mean seriously..
WTF?

Keep the sierra mist one,
cause thats bad ass

everything else
GO!

alternatyka's comment is:

...Vía New Brand...
Great Post! :P

brn2swim's comment is:

new logos.... seem likw sick logos..... they are gross!!!!!

brn2swim64's comment is:

new logos... seem like sick logos... they are grosss!!! ew...

Lou Tennant's comment is:

It looks like those fake products they use on TV shows. Its like a fake Pepsi bottle. I think Pepsi should stop wiggling around with their look and just settle down. Nothing more annoying then watching your wife trying on 15 different outfits before you leave the house. Settle on a brand look and make it work.

Matt's comment is:

I personally like these new designs over the current can/bottle designs.
Theyre a bit different in australia to the usa, but I find the current ones are too cluttered and are a bit try hard with all the different graphics slapped onto it.
Also the bottles look the same as the current ones. Its just the new ones don't have a pepsi globe, prince albert on them now.
I do worry that the smiles are bordering more into a campaign gimmick than a logo, but we'll see how it turns out after they release it.
Anyway, I think people are still going to grab that can or bottle of pepsi/coke no matter what the packaging looks like.
Maybe its just late, but even the 'e' reminds me of an emoticon or something smiling... Yeah I need sleep.

Dan's comment is:

And I thought I didn't drink it because it taste bad. Silly me it was the logo all the time.

DJGWK's comment is:

Not sure where most of you are living, but these bottle designs have been in the wild for about 3 months now, and I don't think it's a big drawback. It holds liquid. That's what it do.

That said, I don't know what I think about the package as a whole. But I also love that some of you are "swearing off Pepsi" because of a design change. That's amazing to me. In all honesty, unless they change MtnDew to some cherry flavored BS, I'll still buy and drink it.

Michael's comment is:

And that's how you kill a brand.
Looks like a really, really, really, bad airline logo. If it didn't say Pepsi on bottle/can I wouldn't recognize it.

My reco. sell all Pepsi stock now and buy Coca-Cola

Jennifer Davidson's comment is:

can we say.... EPIC FAIL!!!

Paul's comment is:

kind of looks like it was developed by a company who zero concept of the the soft drink industry. i am sure there will be an rfp put out by pepsico. in the next year looking for a new firm to redesign pepsi, yet again.
here's to the next generation

laulizblau's comment is:

kinda generic looking and flat. seems to lack power and fun. don't people drink this stuff for fun and coolness? not sure they hit it with this look. time will tell. and i'm sure they did a wazoo of consumer testing.

Sam's comment is:

So, where is my favorite, Pepsi One?

Diego Puentes's comment is:

These designs are BS. Faked. And not faked very well. Who cares.

Ben's comment is:

The general public will not care how the cans are designed. They'll still drink it.

rk's comment is:

:(

rk's comment is:

OMG MTN DEW LOL

Dalik's comment is:

I'm disgusted with the new mountain dew logo, the old one is amazing. If they change it, I might stop drinking it because the logo is so stupid looking.

dave's comment is:

my question is how much did this cost it looks cheap

jay's comment is:

that is the most krappy design ive ever seen in my life it might hurt pepsi sales looks like the corporate office was drunk and laughing when they agreed on that one

joe smoe 's comment is:

pepsi sucks no matter how stupid they make there logo look they always find away to fail and disapoint there customers .

PEPSI's comment is:

CHEAP ASS GENERIC LOOKING NEW DESIGN ILL STOP DRINKING PEPSI. THAT IS THE MOST EMBARRISING THING IVE EVER SEEN IN MY LIFE

jim broadhead's comment is:

Looks like that pepsi is trying to lose the Coca Cola 'dynamic ribbon' look. It's about time.

Tom Hornikel's comment is:

Perhaps Sams Club should take note of these new Pepsi labels. Theirs might look too aggressive by comparison. If anything, I like the Sierra Mist label. It's sharp! Too bad the product tastes like the smell of kerosene.

Tom Hornikel's comment is:

Perhaps Sams Club should take note of these new Pepsi labels. Theirs might look too aggressive by comparison. If anything, I like the Sierra Mist label. It's sharp! Too bad the product tastes like the smell of kerosene.

Kirk's comment is:

Mountain Dew should go 'retro' and bring back the hillbilly and the slogan 'Yahoo,Mountain Dew,ty'll tickle your innards'

Seth Kudym's comment is:

As a loyal Pepsi drinker, I am thoroughly disappointed in this most recent "re-design". Didn't they just remake their cans? It seems like their "marketing" team's attention span is getting increasingly shorter. I love Pepsi, Sierra Mist, and MOUNTAIN Dew...but I am not sure I can make myself drink a "beautiful"/"pretty"/"insert other feminine description here" can or bottle. At the LEAST, they should keep the logo the same. Why keep messing with success?

Anonymous's comment is:

These are sick futuristic designs! They WILL catch on.

Red Bull cola is still better though!!! haha

jack23's comment is:

when i see these cans i instantly think "generic soda on tv from roseanne". the problem with that is, the generic soda on tv is supposed to represent a real soda from real life, not the other way around.

Anonymous's comment is:

Wow, you guys are pretty sick.. likening bottles to genitalia? I just have two things to say:

1. Grow up,
2. get yourselves to a doctor quickly...

It's a rebrand.. it happens all the time, learn to like it.

Peter Morris's comment is:

Really, what more can I say about this?

I think the "e" in pepsi is fantastic. I love how it emulates the old logo. However, that beauty is completely lost with the new logos. I could really get behind this if the design was even simpler. Put the logo on one side alone, and just the word pepsi on the other. They really don't feel like they've been designed to work together, so why force it?

And the MTN Dew...say it out loud "Empty in Dew." I agree with the folks that say Mt. would have been better.

I have no constructive criticism for the swamp MIST.

I think Mountain Dew and Pepsi has always suffered from bad design. I guess this isn't uncommon for them. However, I'm not afraid of change, and some of these ideas, if handled with a little more finesse, could be great.

Girl1's comment is:

Agreed the "e" in the logo is brilliant. I really like the new design and logo for Pepsi, Diet Pepsi, etc. Definitely innovative and giving each brand its own "personality" – guaranteed Pepsi will come out with a genius ad campaign to knock this revamp out of the park!

Jarno's comment is:

I hope coke will do something like this, Very good work.

adam's comment is:

mostly all drink is water, but when i need a caffeine boost, the only pop i drink is mountain dew.

i think the new mountain dew logotype and bottle are completely wrong. they convey no energy or emotion. when i think of mtn dew, i think of gluttonous amounts of sugar and caffeine, not boring and staid.

i wish there was a good alternative to mtn dew (aside from coffee) so that i could switch brands so they dont think there redesign is working.

but who knows, maybe i will dig it when i see the actual can/bottle.

Anonymous's comment is:

wow fantastik from;srilanka ole marketing,royal distubutors panadura area

Diego's comment is:

everyone is a critic

as a graphic designer i like the new ideas used in these logos, its not just a "smile", it represents something a lot fresher and its headed to a wider public than before.

It takes a lot of work, knowledge of the psicology of form and colors and huge amounts of creativity to get good results like this one.

Thats why i like graphic design, everyone thinks they can be one but when it comes down to it, they all suck.

danielCR's comment is:

geez!
with this move pepsi is finally going down...more?
it must be hard being always a follower!

Wemel's comment is:

If the new logo is supposed to show a smile, then why the heck is it different? The first impression I get when looking at the three different versions is, that apparently diet pepsi seems to be the one who is "less fun" and max pepsi the "funniest". I wouldn't buy pepsi diet then :D

Josh's comment is:

Maybe they should go for an updated version of this:

Anonymous's comment is:

I might be one of the only people who likes the new design (not including the hideous bottles), but that doesn't mean I'll start preferring Pepsi to Coke!

The new designs remind me of a mid-century modern esthetic, which is very "in" right now...

arae's comment is:

Isn't the point of a brand to be recognizable? Don't people recognize the pepsi logo? Why mess with a good thing, pepsi? Epic fail.

Matt F's comment is:

i like the more cleaned up look, that old can with all the ice, or whatever it was, was just too much going on. they are just trying to keep up with the jones' everyone is going for a new, modernized look. i don't think its the best design in the world, but the logo could be done better.

sofia's comment is:

the bottles look like a penis.....not cool man, not cool at all!

Anonymous's comment is:

not onbly do thy look like wrinkly penis bottles but they are boring boring boring and makes me think of Obama...
ick.

Pepsi Knockoff's comment is:

These new logo's look like Chinese Knock-offs.

T3643's comment is:

its okay weba weba weba.....waba, waba, waba.

T3643's comment is:

its okay weba weba weba.....waba, waba, waba.

Christopher Powers's comment is:

Only thing I can think of is...

Looks like someone found the Warp Tool in Illustrator...

I'll take my $1,000,000.00 now please.... (in my Stephen Colbert voice)...

Chris

Murray Breen's comment is:

Please put a dispenser on top - I want to brush! It certainly is graphically clean and very soapy refreshing! I'm seeing a bit of pacman here (yummy yummy!) and a little early 80's Disco, Avante Garde, or the new Helvetica movie! Not unique enough for today's market? I am a retired designer and have over 4000 Pepsi Cans - pretty please XXXX where can I get the new promo packs??? Having lived in Hawaii from 1995 - 2007, the logo, also looked to me, like a like a large Japanese Red Sun approaching a Humpback Whale (sorry). Get the tracing paper back out!

J Clark's comment is:

"Pensi" if you ask me.

Anonymous's comment is:

"Today's target demographic is radically different. The drink is mainly marketed to people in the 12-30 year old demographic group, creating a connection to activities like extreme sports and to the video game culture." - wikipedia, mtn dew

Robert's comment is:

Honestly, all of these designs are flawless. I love them.

Anonymous's comment is:

They are simple which I like but just too simple. If I didn't know what Pepsi was or tasted like I would think it was an off-brand. Like Sam's Cola or what not.

I vote No!

sweetybird's comment is:

I agree with Josh. What a beautiful, iconic logo for Pepsi-cola, simply gorgeous type, and a perfect departure point for an updated rendering…I just don't *get* why Pepsi felt the need to mess with a nice, simple, swooshy circle logo. It just confuses people. I don't mind the changed typeface, I rather think that works… I think the designer in this case turned the type ninety degrees, 'cause when you drink from a can/bottle, the type is more readily readable, as you're tilting the can/bottle upwards to drink. Perhaps a too-clever conceit, and certainly not original, but not heinous. I agree with the fifty million above posters who like the sierra mist can, it's really quite lovely to look at. I don't drink pop at all, but it almost makes me want to drink it. Almost.

I also heard something more recently that I'm thinking of in this case "good design is not about what you put in, it's about what you leave out." Sadly, it feels as if this re-design has left out all the pepsi in pepsi-cola.

Justin Hill's comment is:

I see where Pepsi has jumped the shark with their brand. The font used with the logo looks like a rip-off of the Bauhaus font.

Chris Maclean's comment is:

What's with the third blue – navy?
It seems that Pepsi has attempted to include Sierra Mist into the Pepsi family with similar typography/placement. Why align these two products? A consumer doesn't care that Pepsi owns both.

Anyway, the two logotypes are not quite in the same font and Sierra looks like it's been typeset in PowerPoint! The kerning of the r and a is just not cool and that negative space is unforgivable. As a designer I would at that point realise that setting it in lowercase, and definitely that typeface, is a bad idea. The can is monotone making it look like an own-brand product.
It's a dreadful can. Maybe the poor taste demographic will like it.

On the Pepsi symbol I kind of like aesthetically it but no way is it a smile. Asking consumers to buy into this is just going to annoy people. Subtlety rarely works in FMCG packaging.

Apart from my aesthetic appreciation of the logo, I don't think it makes strategic sense. Apart from colour, all invested equity in the previous trademark is lost. Stripping away the 3D elements and changing the look at the same time is asking consumers to take a huge leap and is therefore massively polarising. Why would Pepsi want to polarise its customer base and change a winning formula. They came out on top for a while when Coca-Cola alienated its customer base by replacing Coke with New Coke in the 80s. Did they not learn this valuable lesson?

Coke simplified their cans not too long ago to massive praise, making the 3D look of Pepsi look outdated. I think that a more sensible response would be to take the Apple approach and ditch the type, using only their very famous symbol on a black or white background.

That's my contribution.

C

PS. I just made those retro blue red and white cans my new desktop because they look great.

Chris Maclean's comment is:

What's with the third blue – navy?
It seems that Pepsi has attempted to include Sierra Mist into the Pepsi family with similar typography/placement. Why align these two products? A consumer doesn't care that Pepsi owns both.

Anyway, the two logotypes are not quite in the same font and Sierra looks like it's been typeset in PowerPoint! The kerning of the r and a is just not cool and that negative space is unforgivable. As a designer I would at that point realise that setting it in lowercase, and definitely that typeface, is a bad idea. The can is monotone making it look like an own-brand product.
It's a dreadful can. Maybe the poor taste demographic will like it.

On the Pepsi symbol I kind of like aesthetically it but no way is it a smile. Asking consumers to buy into this is just going to annoy people. Subtlety rarely works in FMCG packaging.

Apart from my aesthetic appreciation of the logo, I don't think it makes strategic sense. Apart from colour, all invested equity in the previous trademark is lost. Stripping away the 3D elements and changing the look at the same time is asking consumers to take a huge leap and is therefore massively polarising. Why would Pepsi want to polarise its customer base and change a winning formula. They came out on top for a while when Coca-Cola alienated its customer base by replacing Coke with New Coke in the 80s. Did they not learn this valuable lesson?

Coke simplified their cans not too long ago to massive praise, making the 3D look of Pepsi look outdated. I think that a more sensible response would be to take the Apple approach and ditch the type, using only their very famous symbol on a black or white background.

That's my contribution.

C

PS. I just made those retro blue red and white cans my new desktop because they look great.

dale's comment is:

This is exactly what you get when advertising agencies design brands, instead of branding firms. I've seen this happen so many times in the past 2 or 3 years. Ad agencies are trying to spread their wings because ad dollars are being cut. They have the ears of the brand managers, marketing directors and GM's, telling them that they can holistically design for every consumer touchpoint. Well, the ad agencies have consistently proven they can't compete with the great branding firms out there.

They know nothing about brand architecture, versioning, trends in packaging, industrial design, and what "hunts" for consumers on shelf. They don't think, they product shit, just like this.

Thanks, Peter Arnell from the Arnell Group who's firm redesigned this piece of shit student work, for treading on ground you have no right to be on. You are a failure, so go back to advertising.

Matt's comment is:

Who cares how the cans and bottles look? The same drinks are still inside them! For the people who say they'll stop drinking those products because of the new cans are ridiculous. You all know you won't stop!

twizted's comment is:

Quote by Deaner: "The pepsi bottles sure do resemble wrinkly penis'."

Uhmmm...maybe if you're not circumsized.

Geez, what kind of person looks at those bottle and sees a penis? Oh, nevermind. You must be gay.

Anonymous's comment is:

I work for Pepsi and I think all of the new labels look sharp. I guess pepsi likes to change it up to make it look different to show we do change with the trends. Its a great company and more stable than most. DRINK PEPSI!

Tom's comment is:

I'm happy for the last guy who posted...NOT!

Just cause you work for Pepsi doesn't mean you need to agree with the logo change.

Come on, Pepsi needs to reconnect with its roots and promote itself as a heritage brand!

Changing the logo and brand identity everytime Pepsi starts to slip to Coke is not the response...obviously the brand manager want's the change cause he/she will reep the credit when it's a success.

And it will be successful because Pepsi will probably have 2-5 superbowl spots and other AWARNESS campaigns...but they also risk alienating consumers. I'm a lifelong Mountain Dew drinker and the new design doesn't work for me!

Kevin's comment is:

I drink Coke because they use Santa during the holiday season.

durka dan's comment is:

Why do people hail Turner Duckworth for their Coke brand refresh? I mean, sure, it looks awesome, but all they did was to grab the original flat Coke logo and whack it onto the product! It's hardly 'brilliant'... it's just a return to pure simplicity, which is something everyone seems to be doing these days. Pepsi have simply followed suit, but seem to have failed miserably.

susie's comment is:

Can't say I am impressed with the new design. Like one person said, it looks generic. I think they should go with the retro look rather than futuristic. I love Pepsi and am sadly disappointed if I have to choose another cola at a restaurant, which is happening more often than not in my home town. Sadly, Pepsi is rapidly disappearing from the restaurants in my town and I do not like it at all. Come on Pepsi get on the ball and don't let Coke take over again. Pepsi lovers unite!!

John's comment is:

I don't mind the label, but the bottle does look like a penis. I think that this "smile" thing could work with a wicked ad campaign. Something catchy like the ipod commercials.

NP's comment is:

I dont want to see the new amp. :O hope they dont change that...again

Mateo Craino's comment is:

you are stupid its a bottle that your gaoing to throw away

Mark's comment is:

Mateo please tell me what "gaoing" means?

you can't even freaking spell. How's that for stupid?

Nathan's comment is:

If i saw these on store shelves i would think they were a generic brand. I like the concept of the smile, but believe the old logo still looks better and will remain more recognizable. Also, what's the purpose of the random tree looking thing in the sierra mist can?

Mike's comment is:

Sug? Really?

m's comment is:

to all the people:
................... .. ... /´ /)
.................... ..,../¯ ..//
.................... ..../... ./ /
.................... ..,/¯ ..//
.................... ./... ./ /
............./´¯/' ...'/´¯`•¸
........../'/.../... ./... ..../¨¯\
........('(...´(... ....... ,~/'...')
.........\.......... ..... ..\/..../
..........''...\.... ..... . _.•´
............\....... ..... ..(
..............\..... ..... ...\

to pepsi: i love pepsi better than coke.

Armin's comment is:

Under normal circumstances I would delete insults like the one above, but it's almost a work of art...

Mark's comment is:

to m

right back at you.

Mark's comment is:

to m

the same..

right back at you.

Justin Hill's comment is:

Screw you, m!

Magurk's comment is:

I must say that I am not a fan of the new logo. I think it looks unsophisticated and boring. I don't like the font either. The only thing that I do like is the text 'Sierra Mist' and the rest of it should not be changed.

DocWilson's comment is:

AWFUL

Don Baccus's comment is:

I don't think anything is wrong with the present package. If it ain't broke, don't fix it. It not what is on the outside that sells the product. It may be more attractive in some cases to change the logo, but not this time.

Sam's comment is:

Its Nice but Just 100% same ROTANA TV Logo
http://www.rotana.net/RotanaNew/TV/tv.aspx?page=Zaman

SpongeBob SquarePants's comment is:

Oh, barnacles!

richard's comment is:

This looks like the final act of the Bush administration.

simmons's comment is:

I just love the new bottle! I don't know where to put it first!

Anonymous's comment is:

I think the new logos are horrible>The seperation of the brands by color is great however the logos on both Pepsi and Mtn Dew are no good

Mark's comment is:

Rotana does the smile better,looks more less agressive.

ahmad mustafa's comment is:

ahmad al dweekat
ahmad.mustafa@intel.pepsico.com

Paul's comment is:

Is it just me or is the sierra mist bottle so bad that there is literally nothing to say.

I mean, are those tree's in the background?

Photoshop doodling....eesh.

Noah's comment is:

Makes me really like these ones...

Brendt's comment is:

The new Pepsi logo is a little different, not sure what I think about it. The Sierra Mist can is pretty cool though.

joe camel's comment is:

There's something about the new bottle that hits me on a deep psychological level.

Ice man's comment is:

I started collecting Pepsi stuff in 1974. I had to quit because they keep changing the freaking logo. Yes I agree with all of you these logo suck. O yes I count this every night. Hey Don B wait until you hear about the Christmas party this year. Talk about something that sucks.

Mike's comment is:

What a friggin train wreck all the way around. The Mist kinda is interesting as I never really liked their old designs, but other than that... why even bother???

steven's comment is:

actually what a crock of crap! i think pepsi should quit pissing off money on logos and marketing for the masses.they should go back to glass bottles and provide us with the product that made them who they are! anything for a buck huh kiddies! christ. coke still bottles in glass in limited amounts .why let them schmucks one-up you?

Noman Ali's comment is:

This is strange... the Pepsi Max logo endorses the colors of the Iraqi flag... have they thought about this?

Tony Spaeth's comment is:

Tony, whoever you are:
Please add identification. On behalf of the Tony community, I feel you are diluting my brand. Don't speak as me.

As for Pepsi:
In contrast to Coke's brand refreshment, which is all about design, seems to me Pepsi's new logos are about advertising. The smile idea is not a rebranding; it is a campaign idea, of fleeting interest, and as such it trivializes the brand.

Miss Disbelief's comment is:

Am I the only one that has taken a close look at the lettering on the MTN DEW logo???? The proportions are off. I feel bloated just looking at it. How can you favor this one the most? True it's not as bad as Sierra Mist, but jeebus people. These definitely look like college-level work. VOMIT. I'm not convinced that these are real. I think everyone else has covered what is wrong with the other designs... though a part of me does kinda like the "pep" letters in pepsi, but that's about all!

Justin Hill's comment is:

Not the worst design ever...

-hoOk~'s comment is:

It is an Obama product! Socialism at its best! hahahahah

j.k.

Obama is rad.

oscar rivera's comment is:

YOU GUYS ARE THE BEST
TOTALLY AGREE WITH YOU
I SEE THAT THERE IS STILL SMART PEOPLE HERE
IT ALL STARTED WITH THE AT&T REBRAND, THEN, XEROX, HOLIDAY INN, ANT THEN THIS, WHY .. WHY EVERYTHING WAS OK
WELL BLOGS LIKE THIS REMIND ME THAT IM NOT INSANE

BY THE WAY THE SO CAALLED "SMILE" IS FACING TO THE RIGHT SIDE NOT THE LEFT. I KNOW I KNOW, SEEMS LIKE IM JUSTIFYING IT BUT IM NOT ANYWAYS IS AWFUL IT MAKES IT EVEN WORST IF PEOPLE COULD BARELY RECOGNISE IT AS A COOL SMILE OR GANGSTA SMILE BACKWARDSLY, IF YOU SEE THE RIGHT SMILE, IS LIKE A SILLY BOY, OR DOG SMILLING STUPIDLY AT THE MASTER OR PUPPETEER

Anonymous's comment is:

SEE?
WE DONT WANT ANYMORE FAT BALLS

JD's comment is:

Sure, I could go on about some critiques of this, but it's not half bad. Don't like: the smile concept (really, that's a smile?) I dig the simplicity of it. I like using the similar look with slight alterations to the thickness of the "smile" to distinguish brands. I think it's smart. No need to have swirls and shiny stuff and ice crystals going on like one of the previous ones posted. I like it better than the previous desingn, and don't think it's half as bad as most people here are making it out to be. Not a fan of the sierra mist can, though. That looks like some major student work. Just imo.

And's comment is:

Ew, gross. It sucks. Sorry.

Mark's comment is:

um anonymous?

those pictures are a bit TOO BIIIIIIIIIG.

anyway haven't seen the new design hit our shelves yet.

Anonymous's comment is:

i think they look ok the Pepsi is a little plain put when you have good product it all speaks for its self no matter what the label looks like and yes I'm a Pepsi worker......

mixmaster's comment is:

I think the Pepsi label is a little plain put the dew and the mist look good when you have good product it don't matter what the label looks the product will speak for its self and yes i work at Pepsi...................

Jake's comment is:

the bottle looks like it was designed to look like a penis. is this marketing to the gays?

Don Mateo's comment is:

Biggest. Brand. Fail. Ever.

This will make New Coke look like a champ. Maybe even better than Coke II...

Michael's comment is:

like the clean look but hate the new logo. Put the old logo on the new cans that would look so much better!!

consumer's comment is:

I dound this wedsite by accident, but I think you guys are just advertising snobs. As a consumer and not someone in the advertising business I think it looks great! it's very futuristic and the old label was garrish and too bright. Most young folks want great product for sure, but changing the look of a brand is nothing new. Everyone I know says it looks great. Will it mean more Pepsi sales? who knows? I do know that the clean, sleek, design is very pleasing to us young hipsters

Pedro Brito's comment is:

http://www.pepsi.com

Idontgiveafuckanymore's comment is:

What can you do it made it to shelf, get over it. One of us lucky designers will get to redo it in less than 12 months.

Ramy's comment is:

Why would anyone mess up the previous Pepsi's strong identity & start all over again with a weak & ugly concept?? I like the old one way betterrr!I think that it was one of the strongest identities ever created! It is just a pity...

Alexia's comment is:

Fire the person who designed that immediately. Those are the worst design soda has ever since. I would rather drink out of something that looked like a toilet.

Not only did you violate the bottle, you destroyed the very essence of Pepsi. That is not the logo. It looks like someone is making a Pepsi knock-off.

I refuse to buy this product. Which is saying a lot. I spend over $2000 a year, just in everyday soda consumption. That isn't including the Hundreds of dollars a year I spend over that for parties and get-togethers.

Jeremy's comment is:

With this poor investment, I sure hope there isn't a soda pop bailout down the road.

mynameisjoe's comment is:

Anybody point out that the lowercase 'e' on the new cans has been manipulated to call back to the old pepsi logo? I kinda like that, but I don't really understand why they are making these changes to their old, trusted and loved(?) logo...

Scott's comment is:

I actually dig the new pepsi logo. It looks pretty retro-ish. I'll admit though, it doesn't really remind me of pepsi all that much.

Anonymous's comment is:

PEPSI ONE IS THE BEST HANDS DOWN

Brandon 's comment is:

PEPSI ONE = BEST DRINK EVER

jrmm's comment is:

More changes in the Mountain Dew packaging...

http://www.thedieline.com/blog/2008/11/mtn-dew-cleans.html

Pat's comment is:

New logo = some undergrad's bad design homework.
That said, I was pleasantly surprised to see some negative space and solid colors being used on a soda can. I'll gladly take these over the old cans. Those were a train wreck.

tim's comment is:

a few words the new pepsi logo looks like crap and if thats what mt dew is rlly gona look like in the future FUCK pepsi co

Some guy's comment is:

Well, at least one of the Arnell group's 19-year old interns got something into their portfolio.

Dude's comment is:

Which is worse?

or

Rita's comment is:

I opened up my 24 pack today and nearly cried when I saw the label. This isn't Pepsi.

Jim's comment is:

Honestly I like it, either way, it won't change what I like most about pepsi, the taste... I got that it was a smiley before even reading anything about it. I got the new can and was like, "Sweet! Hey it's like a smiley." Honestly put two dots in the red area it you're really having trouble...

Joe's comment is:

Wow this sucks big time. It took me a long time b4 a saw da so called "Smiley". This is da biggest piece of shit, andother one of da 21st century's terrbile designs. Logos r so ugly and plain 2day i dont know wtf pepsi was smoking when they desgined this. Thank God they changed Mountain Dew a 2nd time b/c tht looked like shit too. Sierra Mist omg y put da forest in da back ground, i know where there coming from but its a soda label not a table cover or watever da hell it would be on. I mean hello was anybody truely awake or sober when they made this. What idiots just goes to show y Coke is so much better and how much pepsi sucks dick. Coke is awsome they brought back da retro look and it did great, and da limited time Glass bottles r so sweet. Pepesi get a life and bring back da old stuff, especially from da 80s and 90s just like NOAH said. He showed da classic 90s cans and said tht this made him like those more. I mean hello theyre so much better. Anyway i think pepsi sucks now i really think they suck especially how 2 others pointed out it looks like an Obama logo, and MAX resembles da Iraq flag. Wow how retarded!

Joe's comment is:

Oh and by the way I forgot 2 add, everytime me and my friend r walkin or happen 2 be out and see a PEPSI shit can, we made up something where we say: Teach it a lesson: i know its random but we smash da shit out of it and say teach it da lesson tht its shit and will never stand up 2 Coke. Coke will always OWN pepsi and perhaps teach it a lesson lol. very random i know but its still funny.

MagicAL's comment is:

Okay, I've got it. The new Logo is nothing more than a slightly altered, upside down version of Barack Obama's campaign logo. Pepsi, i see through your clever ruse. I always knew in the back of my mind that you guys were democrates. Kudos

Brad's comment is:

I'm sure someone already pointed this out, but the E in the pepsi logo now is the old Pepsi logo, just without the color. I like the new design, though it had to be explained that the logo was supposed to be a smile. I saw it right away after I was told what it was. It looks like a wing, kind of. Anyway, I like the new designs, and I don't see how these designs are going to get people to not buy a product. You buy for the taste mostly, not because the bottle looks "awesome".

Brad's comment is:

And as for the people who were saying they can't see how it's a smile, imagine it's a smiley face looking up and to it's left (our right).

Mark's comment is:

woah, the Mountain Dew packaging looks BETTER than the first version they had,I don't know why but I LIKE IT!

Anonymous's comment is:

The logo looks like someone is sitting down and showing buttcrack. It's just missing the line for the cheeks.

Also the blue in the logo and the blue on the can don't match. They clash.

I can't believe what a strong adverse reaction I am having to a silly logo.

Why Pepsi, why?????

Anonymous's comment is:

All I care about is will it sell more products, and thereby raising my Pepsi stocks....I think it will

Brittany's comment is:

Maybe this is what Obama meant when he said he wanted "change"?
:)

yeahyeah's comment is:

im the best graphic designer ever!

Davo's comment is:

Hello Folks Cmon Pepsi is coping Coca Colas new simple bold brilliant look, I knew Pepsi would I knew it. As soon a coke changed Pepsi now want to be simpler, All Pepsi do is follow what Coca Cola does all the years, Pepsi has lost its way and this is a poor and sad attempt to. the red and blue wave Globe design has been ruined and is gone and now Pepsi just wants to feel like coke only blue well Pepsi is blue in every way now YUK.

phred's comment is:

Just saw the new Pepsi bottle in the store, it's just plain AWFUL!!! The sales clerk thought I was off my rocker the way I stared in disbelief at the new bottles, and she agreed with me that the new design is HIDEOUS. Thank God they still had bottles with the old label or I would have had to buy Coke instead.
Don't these dorks at Pepsico know that a bottle has to be psycologically appealling?! Even if the pop inside is the same, would we want to drink out of something that looks like a freakin' medicine bottle???
What dull colors! What a small, wimpy font (sideways!), What a stupid-looking, cock-eyed "smiley", and like someone else noted "penis-like" bottle complete with wrinkles... YUCK!!! I'm sorry but just looking at this bottle ruins my thirst... somebody at Pepsico should fired, tarred and feathered for this travesty!

Project Xero's comment is:

lol, it looks dumb.

Ammy's comment is:

I'm loving the Mist can ...but hating that Pepsi can.
Eh....as long as it tastes the same it doesn't matter.

Nolen's comment is:

100% boring all around.

This looks like what "the future" looked like 15 years ago.

It also reminds me of weak student work, ESPECIALLY those too-vector-for-their-own-good "mountains" on the first Mtn Dew labels. Really horsey and poorly drawn.

Brian Lutz's comment is:

Mental note: Time to to go buy some Coke stock. This redesign is disastrous.

Mel's comment is:

Yes..it is very true..and very sad

Nash's comment is:

the new logo is definitely an improvement upon the previous cans. clean, new, fresh...the positioning of everything seems a little random but i'm happy to see a better looking pepsi can then we've had since the early 90s. i wish they would have kept the "e" with a straight crossbar and left the "ball" alone, other than that it's totally fine by me.

also glad coke went back to the basic red and white can. i like coke better than pepsi taste-wise, but im always more interested in pepsi's designs because they seem to give themselves more freedom.

termite 1's comment is:

The logo looks like it belongs on the tail of an Asian airline, not a carbonated beverage. Is Pepsico afraid of uppercase letters? WTF

hotbody1769's comment is:

I like the new designs, calm down whiners.

Nick's comment is:

I love the trend away from the busy random mess in the background of the can. I just saw it in the store on the shelf and they catch your eye nicely. With all the cluttered mess on a store shelf they really pop out. I think it's a good idea to become more simplistic. Then again, I love minimalism and negative space.

As far as the logo itself, I neither love or hate it. I think they could have just kept the old one with the new "clean" look and achieved the same objective.

Also, this has almost nothing to do with the New Coke debacle everyone is referencing. The main issue with New Coke was the actual Coke on the inside. NOT the logo.

I think most of you guys are just upset that a simplistic design that wouldn't take much "work" was chosen over something more intricate. When in reality that's what most great logos are like. They can be drawn by anyone. That's what makes them recognizable and lasting.

Mrs. M's comment is:

Saw the new two-liters. Meugk!

Looked like one of those suspiciously altered store brands. That huge field of shiny blue looks extremely cheap; any advantage of the minimalism is consequently lost.

I've also seen a can of the Diet Pepsi. Not as bad, but I can't help but think the "grin" is only politely tolerating its lot.

Ross's comment is:

Seeing these Pepsi bottles on the shelf, my only feeling is the blue is too dark and almost looks black. I haven't seen Pepsi Max on the shelf yet but I'm curious as to how similar they will look.

Mark's comment is:

I saw these bottles in person at my local Price Chopper the reviews are below:

Pepsi:sticks out but I'm not impressed, sorta boring, basically the logo and the word "Pepsi" titled on it's side repeated 3 times on the bottle and the nutrition facts on the back. I feel disappointed.

Diet Pepsi: same exact thing as Pepsi,ecept the logo simle is smaller,has a small light brown circle around it, and it's on a white background with additional brown type that says "O grams of sug" or something like that.

Pepsi max: wasn't there

diet Sierra Mist: this one was nice yellow type,"diet" was non-bold while "sierra" is in bold and Mist was below,large and fuzzy,but still readable, all vertical in front of a green misty mountain vista which stretched across thew bottle. This was surprisingly better than I expected.

Tropicana:good god this was horrible more in person it DOES look like a cheap store brand,WORSE than the concept.

Sprite: they have new bottles out that only has the new typeface on a Christmas tree background,they also have a silver version (which I saw at Walgreens)diet Sprite/Sprite Zero that also has this, looks like they're dumping the S symbol.

Gatorade:Very nice,better than the other bottle designs,interestingly the bottles are smaller in person than I thought they would be, maybe the big version hasn't come out yet.

Coca Cola: still looks great as ever,even the Christmas version with Santa and the polar bears beats out the new Pepsi design,probably since it stretches across the bottle,instead of repeating.

I miss the old logo iut had more balance,than this tipsy looking thing,the logo now looks like someones tipping a bottle and drinking it to me.

Mark's comment is:

I saw these bottles in person at my local Price Chopper the reviews are below:

Pepsi:sticks out but I'm not impressed, sorta boring, basically the logo and the word "Pepsi" titled on it's side repeated 3 times on the bottle and the nutrition facts on the back. I feel disappointed.

Diet Pepsi: same exact thing as Pepsi,except the logo smile is smaller,has a small light brown circle around it, and it's on a white background with additional brown type that says "O grams of sug" or something like that.

Pepsi max: wasn't there

diet Sierra Mist: this one was nice yellow type,"diet" was non-bold while "sierra" is in bold and Mist was below,large and fuzzy,but still readable, all vertical in front of a green misty mountain vista which stretched across thew bottle. This was surprisingly better than I expected.

Tropicana:good god this was horrible more in person it DOES look like a cheap store brand,WORSE than the concept.

Sprite: they have new bottles out that only has the new typeface on a Christmas tree background,they also have a silver version (which I saw at Walgreens)diet Sprite/Sprite Zero that also has this, looks like they're dumping the S symbol.

Gatorade:Very nice,better than the other bottle designs,interestingly the bottles are smaller in person than I thought they would be, maybe the big version hasn't come out yet.

Coca Cola: still looks great as ever,even the Christmas version with Santa and the polar bears beats out the new Pepsi design,probably since it stretches across the bottle,instead of repeating.

I miss the old logo it had more balance,than this tipsy looking thing,the logo now looks like someones tipping a bottle and drinking it to me.

Ryan's comment is:

it looks like the pepco logo.

Brandon's comment is:

went to the store today and saw pepsi had a new logo so i bought it like i usually do, drank it, and what do you know, IT STILL TASTES THE FUCKING SAME. jesus christ, i dont know how i ended up on this site, but it seems like the world is ending because pepsi changed the logo. wow. get laid.

Mark's comment is:

Wow, Brandon you don't care how a company looks do you?

You do realize that this is the same logo they'll use on their trucks,website,cartons,everything (hurl),hell you'd probably drink the stuff if it had no logo.

Give me a break, you're pretty apathetic.

So you learned to use the internet, and how to leave a rude comment, wow good for you.

*rolls eyes*

If you don't care what it looks like,then why bother posting here?

You do realize pretty much everything you posted is seen by everybody now don't you?

BrandonsMom's comment is:

I agree with Mark as Brandon takes apathy to a whole other level. As for the logos, I really like the new design. I can't wait to pick some up at the store :)

Brandon's comment is:

I don't care if anybody sees it, thats why I posted. I have known how to use the internet, and I usually don't use it to write "rude" comments, and yes your right, I would drink it if it had no logo. I'm still going to drink Mountain Dew, I would still smoke Marlboro Menthol Lights if they switched logos, I still love the Washington Capitals after the shitty logos they went through. The only time I would bitch about a logo would be if the fire trucks I ride on everyday switched to yellow. Other than that, It's still the same.

Brandon's comment is:

I just can't believe that people would switch to Coke or SunDrop or Mellow Yellow, or Sprite because a logo changed, etc. because a logo changed. Way to support a company

Pam's comment is:

What are they thinking? What was a perfectly good logo now looks like it's sagging right out of itself. What's worse is the logotype. That typeface is straight out of the seventies. Get rid of it!

Luke's comment is:

3 things I don't like about the new stuff
1. Pepsi logo looks fake
2. "txt" talk Mountain Dew
3. The word Mist in Sierra Mist

Change the Pepsi logo to original, Support vowels and spell out Mountain Dew, and make the Mist in Sierra Mist actually readable and then everything is great.

Mark's comment is:

Brandon, fine

I'm still disagreeing with you.

Connor's comment is:

I only really like the Sierra Mist. but i like the Mountain Dew too.

Connor Mundey's comment is:

I don't like the pepsi...

Nick's comment is:

I think the cans, and their cases look clean and stand out on the shelf. The bottles could be better. It doesn't work as well on the bottle.

Brandon's comment is:

I agree though, I'm not a fan of the new logo

Asia's comment is:

I like the new logos.
They are really slick, very modern, and not too artsy.

I even gave props to this blog post in MY blog:
www.SodaIsGood.blogspot.com because so many people commented on the new cans!

Mark's comment is:

Brandon I'm sorry, I misunderstood you.

I still can't bet used to this logo.

Mark's comment is:

Brandon I'm sorry, I misunderstood you.

I still can't get used to this logo.

WoofGM's comment is:

hmm, I understand the company wanting a new look, but those are not the best that feel off the turnip truck by far - IMHO

Two options come to mind -

1. Make a web design contest for a the new soda logos.

OR -

2. If it aint broke, don't fix it.

I wonder how many late hours were spent on those designs ? And just who approved them?

Keep Honking..........................

I'm Still Reloading.................

Snoozebar's comment is:

Here's how to tell your new product logo is a failure:

I am neither a graphic artist, nor an expert on branding or logos, nor in the marketing field. I'm just a guy who sometimes buys and drinks Pepsi.

I never really notice changes in design on products I buy. Actually, it seems to me as if they change quite a bit (all of a sudden, there was this Pepsi Max thing or Coke Zero or whatever... who cares). I only buy cola with no sugar or calories, and don't have a clue why there are both "DIET" and "MAX" and don't care.

Now, here I am, this guy who cares not.

But when I first saw the new Pepsi bottles at the store last night, I stopped and made a "huh?!" face.

Then, I -- this person who NEVER has done something like this -- actually took the effort to get online and look up what this new logo stuff is about.

Then I took the effort to read this blog's user comments.

Then I took the effort to write a comment of my own.

I think the new logos suck. And it's bothering me.

This should tell you that the new branding FAILS.

Pigumon's comment is:

REALLY BAD.

What is wrong with Pepsi?? They have a classic Icon, and go and change it on the whim of some lousy graphic designer.

This is like Apple or McDonalds changing their logos.

Plus the text looks like 1978.

Pedobear's comment is:

Looks good, not as good as loli's though.

Noah's comment is:

Someone earlier mentioned Old Spice and that is interesting because the curves on the new mark definitely make me think nautical or airline...
It is very easy to be critical, however, this attempt can't even be considered a brand refresh! It's a complete rebranding.. Modernize the package for sure, but why mess with an iconic mark??

KR99's comment is:

When do these cans actually start going on sale because Ive heard the only place you can get them is 7-11 stores

mellybellycat's comment is:

Terrible. Really. Do you think Pepsi will actually go through with this now that they've gotten so much negative feedback? What a waste of funding on that marketing team!!

Anonymous's comment is:

as long as it still tastes the same, i dont care

Cait's comment is:

I love the new logo and font...it's chic and it actually made me buy pepsi this afternoon and I'm not even a soda drinker!

I think that the look and feel of the new logo is similar to that of Ethos water or SmartWater.

Also, my bottle has the shape of the old bottole, not the one showed on display here.

Chris's comment is:

It's crazy to change an icon like that. I like the simplicity, and I like the overall design, the less, med, more thing is cool, but to mess with the icon...

also Sierra Mist looks really lame, but it's also the worst tasting Lemon/Lime soda ever.

Good to hear they trashed the "wrinkled phallus" style bottle idea.

Here's my attempt, I think it might be better with just a HUGE logo and no text.

Did anyone notice they dumped the forever lame ® or ™ that's on EVERY trademark or logo?? That's pretty cool from a design standpoint.

Pigumon's comment is:

Maybe now all the youngsters will understand that CHANGE does not necessarily equal GOOD.

I hope this is not what Obama intended !

Anonymous's comment is:

The new pepsi smiley logo kinda looks like a poke'ball if you take out the bottom color.

The Mtn Dew bottle is the only one worth actually changing. The rest suck.

Matt's comment is:

I think the new logo sucks major balls and they should go back to the old one!

Justin Hill's comment is:

I like the new logo. I wonder if they'll give the roller coaster, the Pepsi Orange Streak at Nickelodeon Universe inside the Mall of America, to this look? It would be cool if they did, because the Mall of America's official soft drink is Pepsi. The new look screams "web 2.0," yet it looks very "iCarly" to me. The "Mtn Dew" revision also looks cool with an excellent use of the Serpentine Oblique font, as well as a jagged mountain background.

Cait's comment is:

The new logo is AWESOME...and to the person who compared the changing of a logo to Obama's "change" campaign, I'm sorry but that is a far stretched comparison. It's not so much of a change as it is an upgrade! We all have different opinions/perspectives but let's try not relate a pepsi can design to the future president of the United States.

Anonymous's comment is:

what on earth happened ?????? sorry none of those designs are any good. Please do something about that Pepsi. I dont want to stop being a fan of design or Pepsi fan.

N's comment is:

WHAT?

Ok... if you wanted attention, you got it. BAD attention that is. the new logos and drink designs SUCK so bad. I'd love to know how much they paid and to WHO for this terrible design ideas.

Vicki's comment is:

I personally really enjoy the new pepsi logo...and if you don't like it at least try to back up your reasoning besides just merely point out the fact that you think it "sucks."

lola's comment is:

that logo sucks !!!!!!!!!!!!!!

Altaf 's comment is:

Here's a similar logo

ginjin3's comment is:

this update is for the worst!

i hate to be too critical, but for a company as big as pepsi i'm going ahead: this logo wasn't designed by a real designer. looks like the work of some high school kid with access to some fonts.

look at those curves, they don't complement each other. look at the shape in between the curve. i'm sorry but this is shit! pepsi needs to hire a real designer. the moment you go cheap on your design dept, you pretty much seal the fate of your company.

if you don't want to pay that much, you can at least hire a college student from a real design school. this is embarrassing. i've always preferred pepsi over coke, but i think it's time that i switch.

Anonymous's comment is:

wow. thats all i can say about this new idea, i really believe this design is great. they are definately bringing sexy back.

Anonymous's comment is:

i think everyone is just freaking out...i know something - vests certainly do NOT have sleeves.

Brian Lenhart's comment is:

Does this rebrand signal that Pepsico is priming for expediting international expansion? Some of my thoughts are on Business Week Cover Story: Pepsico beverages focus on global expansion… maybe?

Anonymous's comment is:

these new logos blow. i agree enough with the bigg balls!

glenn g's comment is:

They look dorky, Who's running things over there little kids. Come on can't you come up with something more original.

Justin Hill's comment is:

The new logo looks like a rubber ball you could play jacks with.

Anonymous's comment is:

Just terrible as simple as that

Jen's comment is:

This new Pepsi logo looks strikingly similar to the Obama logo, only uglier. Is this a coincidence? Has Pepsi gone political? I mean, come on, they had to have thought of how similar it looks or somebody in the marketing department hasn't been doing their homework.

John's comment is:

1. I think the new logo looks pretty sharp. The new cans are very clean looking. I've got a 12 pack in the fridge right now, and I do say, they look much nicer than the shitty rotating designs they've had the past whiles.
2. The new logo isn't all that different than the old one. The can design is, but the "big ball" design has been around for ages and ages.
3. The bottle does not look like a penis. At all. If you think the bottle looks like a penis, I feel obligated to tell you that there's something wrong with your penis. I also don't see what's so great about the Mtn Dew bottle. It's pretty average looking.
4. It's a fucking soda bottle. Quit bitching about a fucking soda bottle.

edwin's comment is:

''Dale's comment is:''

''I am officially a coca-cola person now.''

why you don't like pepsi anymore? you change your taste or something? do not go to this website again. don't drink pepsi. i like pepsi.

''John's comment is: ''

''1. I think the new logo looks pretty sharp. The new cans are very clean looking. I've got a 12 pack in the fridge right now, and I do say, they look much nicer than the shitty rotating designs they've had the past whiles.
2. The new logo isn't all that different than the old one. The can design is, but the "big ball" design has been around for ages and ages.
3. The bottle does not look like a penis. At all. If you think the bottle looks like a penis, I feel obligated to tell you that there's something wrong with your penis. I also don't see what's so great about the Mtn Dew bottle. It's pretty average looking.
4. It's a fucking soda bottle. Quit bitching about a fucking soda bottle.''

please stop cursing on this website. do not go to this website again.

edwin's comment is:

lola's comment is:

that logo sucks !!!!!!!!!!!!!!

if you do not like that logo, don't drink pepsi again. i like that logo and drink

Mark's comment is:

Chris I really like your can design, it clears up the junk of the previous design without completely destroying the brand equity that has been built up all these years. Plus it looks current without using outdated looking typefaces,and the "e" doesn't look awkward.

bunjamina's comment is:

Love it or hate it, it has certainly gotten a lot of attention which is always good for business. I was shopping yesterday and I saw the new packaging for the first time and guess what, I bought a 12 pack of pepsi just because the new image caught my attention.

I am a graphic designer and I love the old logo, but I think the new packaging was a good move.

Still not as good as what Hatch did for coke though...

Ryan's comment is:

I've mentioned it before, but the new Pepsi logo looks too similar to the Carnival Cruise Lines logo here (new window). Seems like a really bad move.

Anonymous's comment is:

I loathe the new typeface; it actually makes me angry, it's so ugly and misused. It's just plain wrong for their brand. It's retro (dated and cliche) and effete to the point of absurdity. And the bizarrely skewed set of new logos is just wrongheaded. These look like some kind of product design satire. I'm not sure if it's possible to destroy your brand with awful graphic design, but we shall see.

BTW, Chris, your design is 1000x better and it does everything they were trying to do without destroying their brand identity or using a font that makes me want to puke. Good job.

Barry's comment is:

They've changed it again! Emphasis on CHANGE.

http://img228.imageshack.us/img228/8509/pepsicd8.jpg

florence's comment is:

i think the former logo is still the best for now because the present ones make the product not attractive except the MTN dew

jasper von blowhole's comment is:

It's the "Let's change everything" school of thought, executed poorly, as required. The logo looks like some crap variation they would have passed on the way to the classic logo. It has nothing inevitable about it. It's different for the sake of being different. Fire that graphic designer.

Justin Hill's comment is:

It's proof that it's not what's on the outside, but what's on the inside that counts. I love Pepsi, and always will, even if they make such a radical change to the logo.

Tony M.'s comment is:

It would be a good mark if Pepsi were an Airline, but they are not.

The mark itself is modern, which is fine, but think of this going on their stationary package, including business cards...
if you remember your basics from design school the mark should never have it's white space begin to disappear or disappear completely when used on a business card, as this would be it's smallest application on printed material.

The typography is just bad, it looks very amateur, not to mention they broke a cardinal rule of the balance between the type and the mark in a combo mark; that rule being "keep the type simple" so as to create hierarchy for the mark, which is going to receive way more exposure to the human mind. But to be brief, the type is bad, looks like it was pulled of the CD it came on... except for that bad emulation on the "e" of the curve on the mark.

Let's not even go into how off balance the counter of the "e" is on this "Chalet" type font.

I don't know what inexperienced or ill trained creatives they hired for this, but it is only the most recent in a series of mistakes by big companies to "modernize" the brand... mistakes made by companies such as AT&T where a badly drawn mark is juxtaposed with laughable type. Especially in AT&T's case.

kim's comment is:

It's bad, they should have done the older 60's can and call it a day.But the true ? is what the h*ll is up with this 8 pack/18 pack just bring back what people want, good old 12 pack/24 pack.

roy's comment is:

i think context is important here. if you see the new look on the shelf with all the other soda labels near it, the brand really stands out. Lately when i walk down the soda isle its just an assault of decorative elements and all the brightest colors in the visible spectrum, but the pepsi branding is so clean and easy going.

i think this new look will also help pepsi max out a bit. on the shelves, people will see that pepsi max has the biggest grin and some people will associate that with being the best version of pepsi, and they'll at least try it. a new look doesnt make it taste good, but it might sell a few more gallons of sugar/caffeine water.

apple ink's comment is:

They definitely needed a change but this......???

Its not even themed properly! And what've they done to the diet can? Looks like pure BS....

Nooyi needs a better design team! Or the present one's playing a christmas prank!

Adelie's comment is:

I was home last weekend and my mom had some new cans. She didn't even notice they were different, couldn't figure out how the logo was "new".

Kevin's comment is:

Truth in advertising! The red is a T-shirt, the blue is denim and the white smile represents how large your belly will get depending on the amount of corn syrup in the drink ;-)

David P Crawford's comment is:

Epic Fail in Re-Branding.

McGrump's comment is:

Sweet Jesus!
That's even worse than the AT&T logo redux.

cid's comment is:

Omg, are you people going to drink the labels or drink the pepsi?

The new logo looks great, sure the smilely face is retarded and sure it'd look better if they kept the old ball, but I'm sure they'll change it soon anyways. They just got through changing it, and now they've done it again. And once they hear everyone hates the new retarded smile on the ball, they'll change it back.

Until then, let us enjoy pepsi. It still tastes great, no matter what stupid paper it has on it.

michael's comment is:

The new Pepsi logo is GREAT! I think it will grow on a lot of you..it's very dynamic, and very simple! I like how the different bottles/cans are different colors so you can quickly recognize the different types of Pepsi's easily. I also like the thing simple font as well!

The new design is very good from a user experience stand point. It will stand out in a crowd, and easily be identified!

Keith's comment is:

The new ones to me look futuristic, but I prefer the ones from the 70's. Why do these companies waste millions of dollars on new logos,designs etc. We dont drink them, we drink whats in the container and waisting money on new designs aint going to make anyone want to drink it if they prefer another brand. :)

Keith's comment is:

Oh if Pepsi wants to impress me, they could return to selling their products on glass bottles.Pepsi and all soda brands tasted better in glass. Aluminum is better than plastic, but both alters the taste. Remember the days when you could return the glass bottles for refunds?

Keith's comment is:

1970's

1980's

Silas Dilworth's comment is:

I have never felt worse about a rebranding... and this is most certainly a feeling. I feel devastated. I feel alienated. I feel like Davidge in Enemy Mine when he finds the Drac corpses and Pepsi can, except the can design in the movie was a million times better than this.

And for everyone that thinks this is an improvement in the trajectory of simplification, I point to the 70's through 80's versions and rest my case. I actually hunted for vintage T-shirt from that era because the design is so perfect. (Never found an authentic one.)

Silas Dilworth's comment is:

Oh, and whoever likes the new "MtnDew" design must already be zooted on said "MtnDew".

erik's comment is:

I work for pepsi bottling group. The new bottle and casing will look awesome when put in coolers and shelfing. The logos are meant to represent smiles. The biggest being diet pepsi max. The carb cal sugar thing with the zero above it is for the zero carbs, zero calories and zero sugar in diet pepsi. I know they look stupid on screen, but look for them in stores and then judge, also: I have had a lot of customers not recognize the new casing, so it's not subtile? It's drastic, it's new, and look at a coke shelf at a store. It's color coordinated for all the idiots

Jacob's comment is:

i dunno what the big deal is, i think theyre pretty cool.

The type isn't exactly "classic" but pepsi was never really trying to be so much as coca cola. It's cool how they made a subtle avatar out of the logo for diet and max, without making it 3D or some lame character or whatever.

Yea the ripples on the bottle are kind of lame though.....with such a clean simple design I dont see why they didn't do the same for the bottles, maybe this is the standard shape to fit in vending machines?

Coca Cola Lover's comment is:

The new Pepsi logo is exactly a reversed logo of Rotana a Songs TV network owned by Prince Alwaleed Bin Talal.

Anthony's comment is:

I like the simplicity of the pepsi layout. the smiley face thing its different don't like the different sizes, thats just plain stupid. Sierra Mist, I understand what they were trying to accomplish, its just not working. However overall I like it. Change is good. What do you think Coca Cola's logo would look like if it was redesigned...
Thats a challenge.

Keith's comment is:

Eric, Ive seen the new Pepsi,infact I have a 2 liter in the frige at this very moment and I can say it looks just as futristic in real life as it does on here. So I see no reason why the others want either.And for those who say its ugly or bad or whatever, I imagine seeing it in real life want change their minds.
If you noticed I havent been one of the ones that have said its stupid or ugly. I have only said that it looks futuristic and that I prefer the ones from the 70's and 80's.

Keith's comment is:

Silas Dilworth, keep checking around, I'm sure there are some retro style t-shirts somewhere. Check ebay,vinatage websites and even wal mart.:)

Keith's comment is:

Oh I can say without a doubt though, that the new MtnDew and Seirra Mist designs are crap.

scott's comment is:

Wow!!! Some you guys really get emotional about your carbonated beverage labels. I just found out about the new logos today. They make me think of the drupal logo from the CMS of the same name. I'm not sure why.

dan's comment is:

I love the new branding.

It's clean, simple, and completely sets the Pepsi brand apart from their competitors. The bottles I do not care for - but that's a very easy fix of which I'm sure Pepsi Co. will tend to by summer '09.

That so many on here loathe the new design makes me wonder if this forum is made up primarily of students. At least that is how the comments are coming across.

I've reviewed these designs with other ADs and CDs, like myself - all of us with at least 10 years in the business, and I've yet to hear negativity toward the actual branding. The bottles are mostly crap to everyone, but by and large this is good branding on the part of Pepsi Co.

julie's comment is:

Why on earth would a person, company or president of a number one company change something that has worked? NO i'm not a student, I've been in advertising/printing industry for 20 years. (Mist just gives me a headache looking at the huge blur.)

So Pepsi spends huge amounts of dollars to change something; why? Think of the monies that went out to hire the ad agency, the hours they charged Pepsi for the concept, layout and design and total remakeover. (What....were the excutives at Pepsi BORED one day???? Why not change the color schemes also then?)... , The plate changes, the cost to actually change machinery to print new labels, the cost for all new corporate stationary, the new "everything"... jee, I wonder how much this will cost the consumers? AND for something that the concsumers could really care less about, or rather very strongly against the new logos... as seen here on this blog.

Isnt' it the TASTE? Isn't that what sold Pepsi? Isn't that what STILL sells Pepsi?? ya think? GOD FORBID you start changing the recipe like coke did!!! Oh, ha! maybe you will next year...

Just proves that the people in charge, aquired their jobs only on their looks, and not on their brains. Whose doing the real work? Isn't the CEO;'s. In this time of economic depression, no good CEO, or President, or VP would allow Pepsi to spend millions, on changing their logo..... (good call!!! ) May I suggest dropping a dollar or two on a 12 pack..( now that would bring in sales!!!) rather than giving $ to overpaid ad agencies that talk Pepsi executives into understanding ridiculous ways of how to ruin a good thing AND spend millions at the same time? If Pepsi has THAT MUCH $ to spare, give it back to the people who really care; the people that buy your product; not some high paid advertiser that just wants to use Pepsi and Pepsi's money for their own vacation or pent house.

The only soda I drink is Pepsi, not any more! I just lost all faith.

This person that convinced Pepsi to change over did a great but stupid sell. She/he should be a lawyer, not an advertiser. Who thought of this stupid stuff? Why mess with it?

Jill Gustaferri's comment is:

I must say, I see more of an abstract bird then i do a smile, maybe the logos will grow on me.

Anonymous's comment is:

i like it but it's not what i had in mind

ZcK McKna's comment is:

MTN DEW!!!!!!! Lve tht stff ts frckn awsmne dat sht aghhh.

jesus esquerra's comment is:

I DON´T LIKE THE NEW LOGO. IT´S HORRIBLE.

C.M. Thornton, III's comment is:

Looks like pepsi is jumping on the Obama bandwagon. That new pepsi logo looks a hell of a lot like Obama's symbol. Discusting.

Keith's comment is:

Dan? You said...

"The bottles are mostly crap to everyone, but by and large this is good branding on the part of Pepsi Co."

Do tell, how is it good branding "if" the bottles are mostly crap to everyone?

Julie, I totally agree with what you said! Maybe Pepsi hopes that they will spend too much money and will need bailed out like alot of companies, that way they want have to pay their employess who retire etc.

GOSS's comment is:

It's a success because it has everyone talking. Anyway the cans have a clean look and I like the font. It could have been worse.

Anonymous's comment is:

i have a new bottle but is not here u gonna like this new version people it look's so old and is from december os the 2008 anwesome

Keith's comment is:

Whats the difference between Max and Diet,both have 0 cals, 0 carbs & 0 Sugar?

Chris's comment is:

I just opened a new Mtn Dew. Looking at it I wonder where the cool went. Seriously A Sam's Club Mountain Thunder can has more coolness now. What a marketing flop. Hope they update it to something with more cool factor. Atleast it still tastes good.

Delia's comment is:

I love the graphic design work on da sierra mist can but i aint feelin' da pepsi logo n all dat.. itz plain and flat and i like the old 3dimensional logo vs this one....

Noel's comment is:

Those new logos are terrible!

They never should have changed it from this one...

Keith's comment is:

Thanks for classic Pepsi Machine Noel. That one was from the days of the good ole glass bottles, I can tell by the bottle top opener on the front. :)

Keith's comment is:

I just seen to new Seirra Mist Cans in person and, I can still say those are ugly.

People that like these products better than other brands, will still probably drink them know matter how much they dont like the new looks. I will still drink Pepsi and MT.Dew but it doesnt mean I like the new looks better. I still prefer the designs from the 70's & 80's, but still drink Pepsi after all these years and changes in design. Just dont mess with the formula and I will continue to drink it. Well I might have to stop if the colors of Pepsi changes to Pink white and Purple. :)

Keith's comment is:

Mt.Dew
:)

Atleast these look better than the new design. :)

Keith's comment is:

Tried to post these ideas for SM earlier.

Keith's comment is:

The other 2 for Sierra Mist, I tried to post.

Lori Keith's comment is:

I think it was designed by someone who's seen the Partridge Family a few too many times.....

Keith's comment is:

Here's 2 bottle idea's, not as good workmanship as some here, but you get the drift.

dan's comment is:

Hi Keith,

To elaborate on my point, per your request:

The bottles, meaning structure, are very much disposable and temporary in terms of the brand hierarchy. Structures are evolved, redrawn, and remanufactured all the time.

I think these plastic bottles look like something a structural engineer designed with no knowledge of the new branding's strategic goals.

I live/work in Cincinnati, home to P&G, and all the supporting services their brands need, including structural designers. Please believe me when I say that if you took bottles of Tide, Downey or Pantene from the past 5 years and put them side-by-side, you would notice significant differences in structure.

Also, to clarify: I meant to say that I really like the Pepsi and Mist stuff. The Mtn Dew is full of problems from an alignment and brand equity position, alone. With Mtn Dew, Pepsi Co. just made their product look generic.

Anonymous's comment is:

I hate the new looks of the Pepsi labels, but I'm positive the taste of the cola and related products will still be delicious.

C2iT's comment is:

Wow, the Pepsi logo definitely mirrors OBAMA's campaign logo. Let's see. Soda. President. Soda.
President. I guess there is a clause of non compete somewhere in here.

Keith's comment is:

Thanks for the reply Dan!

Anonymous's comment is:

great

Vince's comment is:

You guys are sick.. the only way this looks phallic is if you have a dirty as hell mind. Stop whining, these logo's are fine.

Joe's comment is:

Whats with the love for these ancient designs? It's time for the future not the 1990's.

DW's comment is:

The logos are HORRIBLE!!!! The designer should be fired and banned from designing EVER again!

Frederico Phillips's comment is:

This is a big mistake, attempting to go viral due to an illustrator mistake on the "smiles".

Real bad .

iDre's comment is:

I'm glad that I am not alone when I say that this logo has gone bad.
After all those contests to 'design your own can' and they couldnt stick with not one of them!!?
As a design student, freelance designer, and great pepsi fan - I DO NOT APPROVE THIS LOGO!!
WTF HAPPENED!?
Obama wasnt kidding when he said it was time for change. They should have just done a peace symbol or something.

Rob's comment is:

I am a young but long time Pepsi drinker, at first I kind of liked the new design but the more I look at it the more I dislike it. I think a retro design would have looked much better by adapting one of their previous logos from the 50's, 60's, 70's, 80's or even the early 90's. Dont mess with the logo itself!!!! It has been the icon we Pepsi drinkers have grown up with and associate with. We the drinkers make Pepsi what it is, without us it's nothing. They should have given us multiple designs to look at and we the die hards vote to which one we liked the best, the way it should be. Here is a link to an article I found...

http://images.google.ca/imgres?imgurl=http://www.bevreview.com/wp-content/image_pepsiretro1.jpg&imgrefurl=http://www.bevreview.com/2008/02/15/coming-soon-pepsi-retro-mexico/&usg=__jvLox6C6EoUPhNOipMjPWzNDdKE=&h=350&w=263&sz=28&hl=en&start=4&um=1&tbnid=mHoPwNnoPRxyTM:&tbnh=120&tbnw=90&prev=/images%3Fq%3Dretro%2Bpepsi%2Bcan%26um%3D1%26hl%3Den

Rob's comment is:

Rob's comment is:

sorry, messed it up the first time, heres the image...

Rob's comment is:

I also think an updated version of this can would look awsome...

Davis's comment is:

Now its time for my retro image

K-SU's comment is:

being an ad creative, and loving some of the work that BBDO does (given that BBDO had Pepsi since forever),

i hope Coke/Coca-Cola takes advantage of this and doesn't rebrand themselves as far as packaging goes, as a retaliation move, because this Pepsi rebranding design thing is one of the worst things to happen.

I don't know what to think of this badly altered Bauhaus face. And the "MTN DEW" breaks every typeface spacing for no good reason. 2009 is going to be a memorable year, for all the wrong reasons.

Justin Hill's comment is:

1999 just called. They want their logo back.

John House's comment is:

Here's a question: Why differentiate between logos? Why the "regular" sized white "smile" in the Pepsi Marble on regular Pepsi, why the smaller "smile" in the Pepsi Marble on Diet/0, and why the extra huge "smile" on the Pepsi Max? Shouldn't the main logo just be ONE (stupid) smile, because nobody wants to be thinking that they're drinking more or less/worse or better than someone else. The "smile" crap is smarmy anyway...that's more like an angled sneer.

I can't believe all of this horrible redesigning that PepsiCo has upchucked in the past year.

Bob's comment is:

The new graphics are TERRIBLE. Pepsi logo included
Being in the Pepsi business for 24 yrs, I can't believe that Pepsi would spend the money to conduct a total Graphics change at this time.
Especially the Graphics they are changing to.
With the economy in such dire straights and most companies trying to figure ways to save money without raising the cost of their products to the consumer, SHAME ON PEPSI!
I know what kind of an investment must be made for a change of this magnitude.
The packaging change is just the tip of the iceburg. Trucks, point of sale, indoor and outdoor signage,the list goes on and on and it all cost money.
At a time when a business the size of Costco will print their monthly coupon book on a lesser quality paper to keep from being forced to raise prices to their members in tough times, Pepsi shoud be ashamed of themselves.
Most people don't relieze that Pepsico will dictate these changes, but the costs of most of these changes are mainly the responsibility of the individual Pepsi franchise to foot the bill.
I think Pepsi would have been better off taking the money they spent on the Graphics change and taking all of the top Pepsi executives on a long spa weekend. In the long run at least someone would get something out of it.
This graphics change wont last long.

Hobo's comment is:

I thought it was an old spice logo

Jerry's comment is:

I kind of like the new Pepsi logo, the other designs were a big mistake. But like Bob and others have said. Why do this when its going to cost so much to do?
Im more concerned with the prices though.If the prices keep going up(especially because of redisigns, I for one will no longer buy them. In fact, I haven't bought 20 oz bottled drinks or 12 oz can drinks from convenience stores in years because of the prices. Why should I when I can buy a 2 liter for under 1.50 from a grocery store or dollar store.

Anonymous's comment is:

I think their a step in the right direction.

Jerry's comment is:

Its the right direction to spend millions of dollard overhauling designs, that includes bottle labels,cans,drink machines,signs,posters,and advertisements all across the world???

I dont see how. Why not lower the prices on the products sold. That might actually get people to buy it that normally dont. Not changeing a design.

Jerry's comment is:

Oh and the idiot that said, there more noticable on the shelves or stand out more. If a person couldnt see the differences between one soft drink and another before this change, that person doesnt need to be shopping alone in the first place. Well maybe the kiddies will say Oh Mommy/Daddy look at the pretty bottles, lets buy those. I hope the parents are smarter than that, and buy products because of tatse and price not what the container looks like.

Nate's comment is:

Thumbs down.

Theresa's comment is:

Wow, the mountain dew logo... i cant even get my words out to describe how ugly I think it is... its just ugly and horrifying, and one of them looks like it says "MTIN" Dew... what is that?

Leo's comment is:

Two words, GENERIC and OUTDATED. This is 2009 not 1989. Back to the drawing board.... please?

NW's comment is:

I'm sitting here for some god forsaken reason, reading everyone's rants on the logo change...and for the life of me I don't see the fucking smile...really...who smiles like that anyway? And yes, the bottle definately = wrinkly penis!

Rob's comment is:

I totally agree with you, I don't see the smile either. To me it seems like it should be in a painting hanging on the wall of an art gallery for people to stare at. I totally think the whole smile concept in general is stupid. They must be trying to target the 0-10 age group.

Rick R's comment is:

I'm no designer, but I am a 40-something Pepsi/Diet Mountain Dew drinker in the media business. I was stunned by how bad the logos and packaging are. (I have only seen Pepsi/Diet/Max in person, not Mtn Dew.) Key complaints:
1. The 12-packs look like generic store brands
2. Why would you have three separate logos? Aren't they three different versions of Pepsi? Don't you hurt the core brand by bastardizing the logo?
3. The retro, lowercase font looks amateurish
4. The cal, carb, sug = 0 thing is ridiculous
5. Why is Max "smiling" the most?

I'll still pound my Diet Mountain Dews, but I can't think of a worse rebranding in recent memory.

NorthwestBoy's comment is:

I sit here also, drinking my first 'new logo' can of Diet Pepsi.
Funny thing, the 36 can Costco case has the old logo packaging.
New cans inside.
They tricked me.
My first reaction was, "WTH did they do to the logo".
The diet can is silver and lost on my grey desk.
Diet Can Silver does not stand out at all.

The thing is, I have been drinking Pepsi for 35 years. I won't change becuase I don't like the logo.
I am a Pepsi drinker.
I just have to 'grin, ah smile? and drink it' until they change the logo back.

I did notice the price went up at Costco. I guess I did pay for the logo redesign.

NorthwestBoy

Anonymous's comment is:

sure the shape inside the logo is odd, but come on this stuff is still pretty fresh. Sure it could have been executed a little better but thank god theres no more bubbley mac icon crap. Its clean and simple.

Matt's comment is:

Here is the new Mountain Dew can and i like it better than the new pepsi cans but they could have done better

CP's comment is:

You guys should just chill out and buy a Cherry Pepsi (apparently that logo is staying?)

bob's comment is:

wtf is this shit...

David B.'s comment is:

I hope this is a marketing ploy. These new logos are absolutely terrible. The Pepsi logo is iconic in nature and is easily recognizable around the world. Now it looks more like a high school art project. I've tried to contact Pepsi to voice my displeasure, but it seems the contact page gave me an error message. How ironic...the whole new logo is an error message.

Lane's comment is:

For all of you who haven't gone to art school or know what REAL design looks like.....get lost. You have no clue. If you studied design and trends, you'd realize that Pepsi (along with the rest of the US) is behind the world when it comes to pushing the design envelope.

Besides, is a new logo going to get all of the ignorant haters to buy a can of Pepsi when all that's changed is the friggin' packaging? Doubtful. Keep drinking your Coke. Its called updating. How many of you criticizing the new logo have even been out of North America and have seen what the rest of the world is coming up with? Our design here is awful. (check out Japan and the UK)

Logos and advertising are what keep brands running strong. I commend Pepsi for updating its look and entering into a new competative marketplace.

Kudos!

Rob's comment is:

I don't think the emphasis is fear of change, Heck I'm all for it, just dont mess with the logo the "ball" structure as you call it, everything else is fair game. Thats like texaco getting rid of thier giant star, people wouldnt recognize texaco as it is let alone know what to think, thats the emphasis I and I think others are trying to make.

Dan's comment is:

Haha.
Nice joke PepsiCO.
Now get back to the old design.

Tom K's comment is:

I'm sorry, Pepsi, but I hate your new logo and label design. I agree with updating one's corporate identity to stay competetive in world where design is becoming more and more apparent in a company's identity, but why follow the fad set-forth by brands such as Ikea and Apple( I'm not knocking Apple's designs by any means)? The "Clean" look is "in" right now, but so were bell bottoms, followed by tapered jeans, then it was super baggy. Don't just become "another clean designed brand". Do something new and exciting. These logos are awful.

With one exception: The "E" in Pepsi has the subtle wave from the old logo, and I love it. That should have been the focus of this campaign, not some "Smiles" that NO ONE ELSE CAN SEE BUT YOU, PEPSI!

Jason's comment is:

WTF happened to mountian dew? "mtn. dew"?

Bo Mullen's comment is:

At first glance, I thought I was looking at a Korean product, the symbol looks very similar to the Korean Flag. Maybe they sold the company

ctony's comment is:

Everyone is commenting on the new look. Any words re: the taste? Maybe it psychological, but has the taste of Diet Pepsi changed to anyone?

Kodie's comment is:

I waited until I saw these in my store where I buy soda by the 2 liter bottle, and it's hard to prefer these over the old design, currently still side by side on the shelf, but the old design's kind of ugly too in the way that it is. Partially of the mind that it doesn't matter that much, but I enjoyed that blue and red old pepsi can posted way above for a very nostalgic trip back in time. It has been a long time since that design, well how often does Pepsi change their package? They really don't care about "recognition" if they seem to be unable to settle on something, they are more concerned with always keeping with times, changing accordingly often. They are for the youth, and they try to appeal and stay in fashion. It's hardly a fault of theirs (with the unspoken part: if you outgrew their target demographic). The most irritating is the trend where capital letters no longer matter for proper nouns, but Pepsi is hardly breaking new ground there, plus the hipster-McTexty "Im 2 bzy 2 spl teh wrd 'mountain', so Im gt abbr cya" Pepsi can afford 5 more letters, but I guess it takes too long to read also.

I wanted to add that I don't really like the Sierra Mist can, I think the word 'mist' could be a little less blurry or "misty" if that's what it's supposed to impart. It's quite a fog covering, overly literal, it can afford to pull back a few notches. It's kind of scary. It's jungle-y, I could get disoriented and get trapped in quicksand, and snakes will eat my eyes. Vividly off-putting? I'm being dramatic, but that's what I don't like about it. Good thing I don't even like the beverage.

Also the pepsi smiles remind me of the many moods of the m&m characters:
http://www.mms.com/us/about/characters/

Mark's comment is:

Does anybody think the Pepsi logo could have done better on a white background?,it seems it would fit there better, and I think it would've been a better idea, if they went with one Pepsi logo for all the cans instead of this variation of smilies, which looks way too amateurish. One would have been fine. I especially hate the Pepsi Max version, it looks poorly drawn.

The Mountain Dew can looks very similar to the way the Brisk can was redesigned.

this is the only image of it I could find that wasn't too big this is the Green version:

Rob's comment is:

I agree the white background would be a nice choice, it's clean and simple but yet catchy at the same time. They do have a white can; the only problem is they are using it for thier low end product that very few people buy: "the diet caffine free pepsi". heres a link to the photo....

http://www.flickr.com/photos/paxtonholley/3118428220/

Opie's comment is:

I couldn't agree more with annonymous' comments about the old skool pepsi cans, finally someone who knows what im goin through, sorry to say this, but i drink coca-cola cause they haven't changed one thing about their cans, except for diet-coke, but they have stayed true to 80's design, and thats why i drink it....maybe if pepsi went back to their 80's design or early 90's then i would drink it

Crackpot's comment is:

mtn dew looks good everything else sucks the hairy one.

Terors's comment is:

WhY is there a German flag on the Pepsi Max...?

peter's comment is:

there is one bright spot - the caffeine free diet pepsi can is really beautiful. It is a white can, which works best with the (regrettable) brand, and it has a gold lid and writing. I find it quite nice.

Anonymous's comment is:

Ok I'm glad others agree with me! I absolutely hate the new logo! Yes, that logo does resemble other companies such as that yatra.com. Dude, change it back man! The new looks is cool, but the logo? You can't change that, it's outrageous. That symbol is known around the world, and changing it is ridiculous. You should really consider changing it back!

Waffle's comment is:

The new font "pepsi" when looked at upside down looks like it says "is ded".

Carlo's comment is:

I THINK IT'S A WASTE of an opportunity - the varying aperture for the white smile is nonsense.
What was wrong with the elegant evenly-weighted wave logo??
Has symmetry become a sin??
Did an uptight exec think it was too much like the S.Korea flag??

But trying to look on a bright side - perhaps they wanted a mark that was less disrupted by a bottle being vertical or horizontal which is often the case with storing cans/bottles.

gregory's comment is:

Sad, so very sad, that Pepsi is trying to ride the President-elect's coat-tails.

but they are not the only ones. other similar symbols are popping up all around.

please don't degrade the office.

Bertron 500's comment is:

Calm down design community, it will be okay.

Justin Hill's comment is:

Four words: Angry Ninja Turtle Eye.

Anonymous's comment is:

oh my.. it really does look like a wrinkly penis..
is this somebody's sick joke?

and don't even get me started on the bastardization of the logo :(

Anonymous's comment is:

This logo is bad.
It's one thing to tweak a logo to bring it up to date with current trends (I happen to think the old logo was timeless.. and that this doesn't resemble current trends).. but this is a sin. It's such a far stretch from the original, which was an American icon and instantly recognizable.
Why spend all those years building brand recognition if you're just going to do this? It seems to be counter-active.

I'd love to hear pepsi's explanation as to why they changed it, and to something so hideous.

Oh well, I've always been a coke fan anyway. Pepsi's so sweet it makes my teeth feel like they're melting out of my head.

Katie's comment is:

I must be honest.. I was in the grocery store and the new Pepsi 12 Pack BOX caught my eye.... The new DARK blue box and the simple white pepsi font is fantastically SIMPLE. We are all so used to almost TOO much information on products. Pepsi has simplified their brand image. I like the simplistic approach. I think its like a new hair style, something that will grow on everyone over time.

Tonys255's comment is:

the new logo is actually a fat person and there shirt wont meet there pants or a fat person setting and there butt crack is showing.

Justin Hill's comment is:

Enough with the butt crack jokes already! >:(

Seaner's comment is:

When I saw the 12 pack at the grocery store, I immediate assumed it was the store's generic brand soda.... and then i noticed the logo looked a lot like Pepsi's logo, I started thinking, "wow, they're totally going to get sued by Pepsi for such a close replica of their logo.".....

And THEN, I realized it was actually new Pepsi packaging and a new logo....

I am not a fan of their new look.

Sarah's comment is:

The new designs are real.

You wont see gatorade or anything else because they did not get a redesign. Only the core flavors (Pepsi, Mountain Dew, Sierra Mist) received updates.

Must say I agree with the majority here...

MyRobotHand's comment is:

They really missed an opportunity here and came up with an nonaesthetic doddle

Mark's comment is:

Sarah's comment is:

The new designs are real.

You wont see gatorade or anything else because they did not get a redesign. Only the core flavors (Pepsi, Mountain Dew, Sierra Mist) received updates.

Must say I agree with the majority here...

actually your a bit wrong, Gatorade DID receive an update they have a new "G" logo, and also Tropicana as well.

That's as far as the redesign goes though.

Mark's comment is:

Sarah's comment is:

The new designs are real.

You wont see gatorade or anything else because they did not get a redesign. Only the core flavors (Pepsi, Mountain Dew, Sierra Mist) received updates.

Must say I agree with the majority here...

actually your a bit wrong, Gatorade DID receive an update they have a new "G" logo, and also Tropicana as well.

http://www.underconsideration.com/brandnew/archives/pepsi_takes_the_tropic_out_of.php

Mark's comment is:

Sarah's comment is:

The new designs are real.

You wont see gatorade or anything else because they did not get a redesign. Only the core flavors (Pepsi, Mountain Dew, Sierra Mist) received updates.

Must say I agree with the majority here...

actually you're a bit wrong, Gatorade DID receive an update they have a new "G" logo, and also Tropicana as well.

http://www.underconsideration.com/brandnew/archives/pepsi_takes_the_tropic_out_of.php

Kodie's comment is:

To whoever pointed out the "back gap" or implied butt crack, thanks... ::looks again:: yeah, that's unsightly, an abomination.

Munky's comment is:

See, I thought it was supposed to be an ever more alert eyeball, a la Burger King's coffee:

Gunga-Din's comment is:

The pepsi logo looks more like a sleepy eye, than a smile. Like in Im bored.

Anonymous's comment is:

the pepsi logo looks good

Rob's comment is:

I find it funny most if not all the Anonymous's comments are postive, hmmm.........?

Gunga-Din's comment is:

Anonymous's must be Pepsi reps. :)

Gunga-Din's comment is:

Is it just me or does the gatorade look like Anti-Freeze in that bottle posted by Mark?

Anonymous's comment is:

PepsiCo. should have got in with JJ Abrams and gang an created a Star Trek Logo. They would have looked better than these.

Anonymous's comment is:

EUnismo posted the best rendition of a new look. If they had to have one.

Keith's comment is:

I really like Rob's design dated On Dec.30.2008 at 11:28 AM , just take the Retro off and its a winner.

Tom's comment is:

The new and old Pepsi logo resembles the Korean Airlines logo.

Tommy's comment is:

gregory's comment is:
Sad, so very sad, that Pepsi is trying to ride the President-elect's coat-tails.

but they are not the only ones. other similar symbols are popping up all around.

please don't degrade the office.

Actually Gregory, i personally think the Obama logo is what's "degrading" the office.
Since WHEN has a president been a symbol?
I understand that you need a cool looking bumper-sticker to get supporters when you're campaigning, but the "Obama-O" really went too far. Its like, when Prince became know as a symbol.

Its almost embarrassing to watch him at any sort of press conference when he is at a lectern with his stupid logo in place of what would be the presidential seal.

Sorry for that mini-rant.
continue with the Obama-Juice... :)

Mr Posen's comment is:

Discuss

http://www.lbhat.com/advertising/pepsi-refresh-everything-new-commercial-from-tbwa/

Joel G's comment is:

@Eunismo - Exactly what I was thinking.

@Ice Goddess - Nice. My friend at work said the excact same thing when he saw it, and he's not even design oriented or anything.

@Matthew Moore - Hahaha (Mt. Dew bottle).

When I first saw the bottle, I thought, OK. Minimalism, cool font, what's with the logo? It it like a sailboat, or a wave? The minimal thing is OK, but please keep the original circle logo. You're really messing with your own brand recognition now. And I think that's the thing. Pepsi should just come up with something solid (or revert to one of their older solid brand identities) and keep if for more than 10 years. That'd do them wonders. Even bring back the ORIGINAL original Pepsi-Cola banner logo and hang the heck on to it.

A second thought is this - nobody actually buys Pepsi because of their branding. Nobody. They buy it because Pepsi has already made a deal with a retailer or merchant to use their products instead of Coke products (except in the case of supermarkets and minimarkets who sell both - then it's just a flashback to the 80's "Coke & Pepsi Wars" where you solidified your life-long commitment to one or the other by picking one when a friend asked you "Coke or Pepsi better?"). No real purchases are made from their branding - or even their taste, for that matter.

Joel G's comment is:

Actually, if it's supposed to be a smily face, then it just reminds me of the Hitchhiker's Guide to the Galaxy smily face with no eyes

gregory's comment is:

Tommy, i totally agree with you.

i was just pointing out that pepsi is jumping on the Obama bandwagon.

I remember that another group started with their own emblem.

And now many other company's are using a verison of the emblem. It's Scary

Luke's comment is:

I love all of Pepsi's new logos, although it's probably not what I would have chosen first. To all of you that say you like Mountain Dew's new logo, are you blind? I love all of Pepsi's products but they really messed up with Mountain Dew's new logo. IT looks like the 80's, not the Pepsi logo. The obama resemblance is a coincidence and not a Pepsi endorsement though.

Austin's comment is:

mtn dew? MTN? What is wrong with spelling out "Mountain"? Like, this is crazy. It is not called Mountain Dew anymore. What was wrong with the old logo? Nothing.

The pepsi cans are a bit fail. Not so bad as the Mist and the Dew, but I don't care for them. The logo creeps me out. CREEPS.

Sierra Mist DOES look like a generic brand! Looks like a high school photoshop project that deserves a B-. I thought it was a joke at first, but today at Walmart I saw 2-liter bottles of Sierra Mist like that and I pissed myself.

But then I found a 12 pack of Mountain Dew Voltage (finally arrived in my town) and went home happy.

Wicked D's comment is:

these are terrible... i don't know anyone who likes these new logos. now my roommate is terrified that the something similar will happen to his precious wild cherry pepsi. i don't see how the sierra mist design fits into the whole scheme, but it reminds me of the font from the silent hill video game series. all blurry and creepy-like. mountain dew has always been the only pepsi product i drink on a regular basis, so that one bugs me the most. some people don't seem to even notice, like the co-worker who saw my mountain dew and asked "hey, when did they add that n to mt. dew?" if pepsi really wants to do something great, they should just bring back josta. then i will gladly stop complaining. but until then...

Alex's comment is:

The new pepsi logo is horrible it dosn't look like a smile at all. I really don't see why they don't like the old logo anymore. And are we gona see it on all the new machines now? And as for mountain dew... why shorten it to Mtn Dew? When I first saw the new logo bouncing around on the commercial I kept thinking "This can't be pepsi can it?" U dont see CocaCola or Dr Pepper changing like this. I'm guessing that they will change the logo back after all the complaints.

Mindy's comment is:

The Sierra Mist one is just wrong.

Has anyone seen the new Gatorade branding? I'm curious to hear opinions on that one as well...

Barraka Obama from Mortal Kombat's comment is:

The new Pepsi bottles resemble a large swollen clit.

Anonymous's comment is:

Seriously what were they thinking? t looks ugly .. I think it affected the taste as well!

Anonymous's comment is:

I like the Mtn Dew and Sierra mist ones a lot.

but the saggy skin on the pepsi bottles? creepy.

erika's comment is:

hmmm...

there's no denying that it is a super interesting move, what's with all these household-name brands going in for cosmetic touch-ups recently? mid-life crises? brilliant moves?

i stumbled upon this video which does a job of shedding more light on this similarity in design and messaging to big obama's campaign: http://www.cnn.com/video/#/video/politics/2009/01/12/cho.obama.brand.cnn

either way, i do love me times like these when everyday consumers are exposed to the works behind the advertising that bombards them every day.

thoughts?

PL's comment is:

Generic.
Bare aluminum.
Can is instantly scuffed and scratched and looks like some old out of date thing you find rolling around in the back of a truck bed.

In the cola wars, Pepsi has burped.

jussumdude's comment is:

I really think the diet pepsi bottle looks awesome... serious It looks like it was made by nasa or something; same with the pepsi max
idk I'm looking in rl maybe it looks better than those pics...

samedude's comment is:

uh.. hey I think the diet pepsi makes u verrrrrrry jittery its making me freak out right n ow

Alina's comment is:

I am so dissapointed! Pepsi new logo my #$$.
My husband stopped at Target and shopped while I was at the doctor's. He knows that I only drink Pepsi. He got me a 12 pack of Pepsi. We had a huge scandal on the way home. I told him that I ONLY DRINK REAL PEPSI, not the retarded Pepsi from Target that he got, and I inssisted that that's not real Pepsi, but probably Target cheap Pepsi-Remake.
It all went as far as...I drank une of them, and I had this weird feeling that it tastes crappy and I hate it!! It took me a while to understand that it was indeed real Pepsi, and that ..."thing" is the new logo.
They couldn't have found an uglier logo. It really looks as if the secretary at Pepsy said "Hey, Boss, I can do it really fast in Paint". And she did. And it got accepted.

Forster's comment is:

Why does always somebody makes a connection between a bottle and a penis?

Anonymous's comment is:

why the heck does it matter what the cans look like? so coke and dr.pepper arent changing, that probably means they are happy with the design. it tastes the same, your just letting the new look affect your opinion

Anonymous's comment is:

why the heck does it matter what the cans look like? so coke and dr.pepper arent changing, that probably means they are happy with the design. it tastes the same, your just letting the new look affect your opinion. and if your going to complain at least spell pepsi right.

Joe Griffin's comment is:

I'm surprised no one else mentioned this (I control - "F" searched... no way I'm reading all these comments), but doesn't the white invoke some kind of dove imagery? Like the curving body/belly of a dove? Because drinking Pepsi will lift your spirits, not corrode your insides! Pepsi's got soul!

Joe Griffin's comment is:

I guess it looks like the typical body of a songbird tattoo - accordingly, the diet one is skinnier than the regular Pepsi. My thinking here is they want to tie something that is unhealthy, while "healthy" beverages like VitaminWater (totally bogus by the way) take over the market - and the dove is the symbol for purity. Anyone following me on this?

Karen's comment is:

Mtn Dew, huh? Sounds like Pepsi has gone txt msg speak.

Tony's comment is:

Pepsi logo: 3 new shapes....each based on what the old logo would look like if sat on by a regular, diet, or max drinker?

Fred Campbell's comment is:

Another lame rebrand. I'd give it another year before they are back at the drawing board. The logo should build up a relationship of trust with customers - this does nothing, so why do it? Particularly hate the typeface.

Anonymous's comment is:

wow, people can be so picky.
the new logos are really great, in my opinion.

Alexandria Baszler's comment is:

There is a reason anonymous didn't leave their real name- it is because they know the majority of us would track them down and slap them for being retarded..." the new logos are really great"??? HAVE YOU SEEN THEM?

Pepsi & co needs to stop while they are behind.....

Rob's comment is:

The product is aimed at kids; the bright colours and stupid word association in thier new ad, the whole smile concept, pretty obvious. However in the process Pepsi Executives are ignoring or alienating the majoriy of thier customers, the ones who bring them the big bucks. Pretty stupid move, get ready to hear the sound of thier money going down the toilet.

joe 's comment is:

looks like the OBama logo

Kyle's comment is:

I like, Smart move.

Dr.Feelgood's comment is:

Id be happy if PEPsi actually did what it claims..Pep ya up.

Dr.Feelgood's comment is:

I am happy to see that Pepsi is one of the few companies in the US that doesnt need a financial bailout. Its obvious that they dont, or they wouldnt have spent millions of dollars on changing their image.

jrmm's comment is:

Here's some absurd words on AdAge of the creator of the new Pepsi logo about the Coke's "live positively" campaign that also uses a smile on its logo

Peter Arnell, architect of Pepsi's new logo, said of Coca-Cola's campaign: "It's a wonderful moment in the history of Pepsi, and Coke is following us.

"To see [Coke] come out with that is great, because it just means that they're following suit in what everybody should be doing now," he added. "We put a lot of pressure on the category by doing something different. We captured the zeitgeist."

Hey, isn't was Coca-Cola the one that came out first with the minimalist and retro designs on their packaging??? geez!

One more thing... that "live positively" logo appeared in Brazil way before Pepsi released its new logo... only in U.S.

edgar zorrilla's comment is:

not digging the logos... at all...

mo's comment is:

why do you people care. drink it and get fat.

Anonymous's comment is:

The logo isn't symmetrical anymore! *cries*

inyo's comment is:

uek.. brand new identity or packaging is su*ks..
the font its scuks.. and simplicity design make me sick..

Mark's comment is:

I'm finally seeing the smile thanks to the TV commercials, think relaxed smile,and then you'
ll see it. I still think the botched it with the Pepsi Max logo.

jennifer's comment is:

This logo looks kind of like President Obama logo while running for president.

Hez's comment is:

I hate the Mountain Dew logo, yes Mountain Dew, not mtn dew. It looks hideous and there was NO reason to abbreviate it. I feel like Pepsi is trying to be hip with text speak or something, it just comes off completely negatively. I love the previous MD logo way better. Mountain Dew needs to be spelled out, period.

Me's comment is:

I'm sorry with all you haters but Pepsi branding is awesome...
"The only thing constant is change"
Change doesnt mean bad... means innovation... different to what people are used to... I like it... I drink both Pepsi and Coke and really believe tha this is just something new and exciting... look how excited are all of you...
Think about it...

Yorkali Walters's comment is:

I can see why so many people dislike the new Pepsi logo. Yes, I too quivered when I first saw it. Yup they are famous for constantly changing their branding and all that but a lot of the argument I think needs to go deeper. Pepsico knew this backlash would happen. They knew the new design would not bode well with a wide swath of their drinkers but they did it anyway. The real story here is the why they did it. Not What they did.

My thoughts on why they did it...
After taking a long hard look at the logo my guess for why they did it is this.

This logo was not designed for the NOW, it was designed for the future. Current context is not it's focus. This logo was designed for a future zeitgeist. A theme, a style, a mode of thinking...not yet popular. When a company of the size of Pepsico redesigns their branding as often as they do, they have come up with a design that is projected from their future to the now. it cannot be defined by not current tastes.

They do this not just for design longevity's sake, but also packaging purposes. If this new branding is to carry them through the next 10, 15 or 20 years it allows them to project packaging costs much better. For a company the size of Pepsico these projections can make or break their bottom line.

Think about it.

If they design a logo that is more concurrent with today's design language or thinking and it gets stale in 3 - 5 years, that is going to be millions of dollars lost for the company's that produce their packaging because it will represent a massive retooling for these guys. So for me, that is the why. The design will slowly grow on us and it will soon seem as ahead of it's time..... no I take that back. That's probably what the Pepsico board is betting on.

Kiefer Roberts's comment is:

Looks Awful, but i know one thing. It taste the same. DON'T CHANGE THE LOOK AND THE LOGO. Please you'll lose millions, and millions. I agree to what the first comment says. Penis. make it look like a vagina.

ryan's comment is:

Notice any similarities with Carnival Cruise Line's logo? http://cruisemarketwatch.com/blog1/articles/carnivals-red-white-and-blue-corporate-logo/

Mark's comment is:

Yorkali Walters, good point.

It does look futuristic to me, even when I first saw it,especially the Pepsi Max bottle that looks like it came out of 2015 or later.

I never really thought of it that way, but now it makes more sense.

Mark's comment is:

Yorkali Walters, good point.

It does look futuristic to me, even when I first saw it. Especially the Pepsi Max bottle that looks like it came out of 2015 or later.

I never really thought of it that way, but now it makes more sense.

Brooks's comment is:

This new logo resembles Obama's logo. In union Station in DC, they have huge posters all over the place, joy with the o as the new logo, hope, and so on. all with just the logo on it. No where does it say pepsi. the day after the inaugeration, people were still in union station taking pictures of the pepsi signs, thinking they were there for obama. I saw them and overheard them. Why would you change a 100+yr old logo?????
The change is here! They are hoping to get people to buy pepsi because of the logo.

Mark's comment is:

I still cannot see this supposed similarity between the Obama logo and the Pepsi one. The only way I see the Pepsi logo being CLOSE to the Obama logo is if you flip it upside down, even then one would look off, and that one would be the Pepsi one.

terry's comment is:

Regarding diet Sierra Mist - what were they thinking? The former bottle and design looked so refreshing - something you want to drink when you're thirsty. It could even make you thirsty to look at it. This design is so dark, who would want to drink it? It makes me think of mud. And the fuzzy "MIST" has me blinking to try to get the fuzz out of my eyes. Oh, bad and EXPENSIVE move Pepsi. Who told you this would be a good idea? You think all this negative press is good? I don't.

johnny's comment is:

Ughh. I kinda like the font, but the Pepsi logo drives me crazy! the white bands are drawn awkwardly- slightly wonky- It looks like first year design student work. The bottle design looks like the gut of a person that drinks their product. ick.

Jason's comment is:

I've always been a Pepsi fan all my life, but I just can't stand looking at the new logo. The designer had to have been a rookie; they need to fire that individual and bring back the real logo. In the meantime, I'm switching to Coke.

rizzojn's comment is:

I am boycotting Pepsi for allowing such a travesty to become their new logo. I do have to say, whomever sold them this piece of crap deserves an award as the best salesperson of the year.

Leix's comment is:

I think that all the new designs are awful.
Especially mountain dew. It's like my favorite beverage, but then they changed their name to 'Mtn' dew because they're targetting teenagers who text.
Awful.
I don't like pepsi or coke, they both taste like malted battery acid to me, but I still support pepsi because they have all the better products.

Steve's comment is:

Love the logo. The "e" in pepsi is reminiscent to the old Pepsi Logo.

Mike's comment is:

The abbreviation of Mountain pisses me off.

jake's comment is:

These new logos stink. Especially the mountain dew one, it looks like a bad quality version.

Ivy's comment is:

Re-branding, particularly on a globally recognized brand, should be done cautiously and with much consideration. This seems to be done on a whim without much forethought. Innovation and change are great, but change for change's sake rarely accomplishes anything. The sheer number of negative reactions on this blog alone are pretty telling...

And the new bottle is totally a penis.

Will H's comment is:

the new look for Dew is cool looking, however Pepsi is failing at the "keeping it simple" design that Coca-Cola adopted, but Coke made it look retro like an old school coke can with an updated look. however Pepsi screwed this up by changing their iconic logo with an "Obama" logo ripoff. but at least they didn't went with an bad logo like Dr. Pepper did when it reinvented it's look.

misscapulet's comment is:

I actually thought that all the new billboards devoted to the new Pepsi logo were for Korean Air. I was practically packed for Seoul.

Jay J's comment is:

I think the new logo looks like an ass crack - Redshirt, blue jeans, and tighty whities.

jayb's comment is:

New bottle design is horrible... does resemble a male "part"... and yes i agree they do seem to resemble something from the Obama campaign... looks like im switching to Coke :)

jayb's comment is:

more i think about, no need to get political Pepsi Co.

Tootlez's comment is:

what happened to the whole VOTING for a new layout?! ...
I was all for voting for new flavors, but we can't even vote now how the product will look?! ...
I HATE --- i can't express how much I HATE the mountain dew label ... it's called MOUNTAIN DEW not mtn dew ... (what the heck is mtn? ... --- i know it stand for mountain, but it just is horrible!)

GO BACK TO THE OLD LABELS! ...

JR's comment is:

Pepsi i miss you. I hate the new logo its stupid to change something with so much history behind it. I have friends with that tattooed on their body and it saddens me to know that in a few years no one will know what it means

Mark's comment is:

I miss the wave, BADLY.

this one's still puzzling to me.

The Sierra Mist design reminds me of Finast's storebrand design from the early 90's. It's growing on me.

"mtn Dew" NOT NEEDED, PLEASE PLEASE PLEASE go back to the full name please, mtn Dew sounds BAD, MOUNTAIN Dew sounds cool still. Now ones going to freak because a name isn't it in TXT speak. Please GET OVER IT Pepsi! Bring back the FULL name, TXT speak doesn't make it cooler!

Mark's comment is:

I miss the wave, BADLY.

this one's still puzzling to me.

The Sierra Mist design reminds me of Finast's storebrand design from the early 90's. It's growing on me.

"mtn Dew" NOT NEEDED, PLEASE PLEASE PLEASE go back to the full name please, mtn Dew sounds BAD, MOUNTAIN Dew sounds cool still. No ones going to freak because a name isn't it in TXT speak. Please GET OVER IT Pepsi! Bring back the FULL name, TXT speak doesn't make it cooler!

Rakel's comment is:

I really think that Pepsi should revisit the 1980's logo and update that a bit for this decade. The new logo just seems a little gimmicky, and as others have said, generic. The way the logo is aligned to the right of the text really kind of bothers me a bit. I'm not so into the typeface either. The Sierra Mist and "Mtn" Dew redesign is pretty awful too. It seems like they were trying to brand them somewhat similarly, but they really seem a bit of a hodge podge.

My inital take on the slimmer "smile" on the diet bottle/can was because when you "diet" you get "slimmer".

Tim's comment is:

I see alot of comments regarding the fact that people need to be informed about the meaning of the new logo.......Do you even know what the old logo was? what did it symbolize? explian that one...

I love the new logo and all the marketing surrounding it.

The new logo is here and it's not going away any time soon.

Mark's comment is:

I DO!

it was a Pepsi wave, but I'm not sure what it symbolized to me it symbolized refreshment,and soda in a glass.

AT LEAST it was immediately recognizable. Heck, if you showed it to me without the name I COULD STILL TELL what the company the logo stood for. It also had BALANCE which is also a plus. To scrap that for a smiley thing is just a BAD decision.

But you're right this logo isn't going away soon and we'll had to get used to it.

Mark's comment is:

To puzzle us even MORE they decide to keep a remnant of the old logo in the "e" which looks inconsistent. Maybe that old logo didn't seem to be worthless after all? WHY would they keep a reminder? HMMMMMMM???

Jill F.'s comment is:

I saw these in the store the other day and almost laughed out loud. There's so much more Pepsi could've done with their logo that didn't involve changing it to the silly little smile logo that they decided upon. The Mountain Dew logo doesn't bother me quite as much, and I actually have to say that the Sierra Mist design is an improvement over their past logo, which looked rather like clip-art to me. But yeah, the new Pepsi logos, totally not doing it for me. It won't cause avid Pepsi drinkers to turn over to Coke, but it does make most non-Pepsi drinkers laugh a little at Pepsi's new design.

Dannyadman's comment is:

I am a Pepsi fan. I admire a lot of their strategies and ads campaigns, but now I couldn't understand why they do that change. I did not like at all.
I think if they would've made a contest in some design university they would've had enough good works to choose one.
If one of my students make a pack as awful as those I make him make other one.
I think the smile is only in a powerpoint made by the pepsi marketing executives.
The worst thing is that anybody earned a lot of money making this...

Ian Alberty's comment is:

Dumd

Ashley Toney's comment is:

I WONT EVER BUY PEPSI OR MT DEW AGAIN! ITS SO BORING AND OLD SCHOOL... BLAAAAAAAH. HATE IT

Pep Pi's comment is:

BORING LABELS

Someone Help Pepsi!!!!!!!!!!!!!!!!!!!

Plezzzzzzzzzzzzzzzzzzz............

Note: the designers need more training...

ummm

PlaidFlannelShirt's comment is:

I know a lot of people don't like the new pepsi and mountain dew bottle designs, but I gotta admit that I'm digging them. The style really reminds me of the basic kind of lettering style pepsi had in the early 90's, by far my favorite era of recent history. It seems so stripped down and basic, gotta love it.

Alice's comment is:

Coke all the way!

sarah's comment is:

The new Mountain Dew logo is fucking stupid.

I'm not a faggot ass 11 year old with a Sidekick, I do not fucking chop words into thirds.

MOUNTAIN DEW.
Mtn Dew is retarded.
RE-TARD-ED.

Justin Hill's comment is:

The new Pepsi logo reminds me of SpongeBob's eyes when he strikes this pose:

matt's comment is:

The new logo is an attempt to revitalize a boring product. Soda really is such an old-fashioned thing, so unhealty and so pointless really in comparison to healthier beverages or just logical beverages like water.

Rachel Wallace's comment is:

in my opinion this change dates the logo instead of making it look more new and fresh. Also, was the three different logos for each type of pepsi really necessary.

Valentina Blanco Ruser's comment is:

I don't think Pepsi's rebranding was a good idea... The logo and font are just not working for me... Why change a successful logo??? Re-designing the bottles is one thing, but changing the entire brand just doesn't seem productive...

Eralen's comment is:

I love everything about the new design. The logo, the font, the bottles... Notice the difference in the white stripes between the regular/diet/max. And if you look at the E in the 'pepsi' you can see the stripe of the old logo. IMO the redesign brings pepsi into the future and gives it a more fresh euro-look.

imran's comment is:

Seems the designers got lazy and just distorted the logo. It looks more like a warped version of Korean Air's logo. The mountain dew bottle looks cool though the fonts...ugh.

Oh yeah wrinkled dicks FTW!!

ian's comment is:

Hey, I'm a Pepsi drinker and I agree with the fact that the new logo SUCKS but I'd still buy a Pepsi!
Maybe they should change the bottles..

Derek's comment is:

I love the new look, it is cleaner and more modern, the old one was too cluttered. The old cans & bottles of the 60's were clean now they are back to a more streamlined look.

Derek's comment is:

SARAH, for not being an 11 year old you sure do sound like a retarded 11 year old using that kind of gutter mouth! I bet your mom is proud of your use of the language!

Driver's comment is:

They tried to use minimal elements, I think that they did OK with the font but the icon turn in to disconnected reference image to the previous concept.
I saw a Billboard for about two weeks and I was trying to figure it out what it was about, I thought it was something related to Asia, a Korean company....suddenly I saw an ad the Super Bowl day and then I connected what to me stills disconnected, Pepsi has new Image.

Paul Schlegel's comment is:

Kind of looks like they ripped off Mrs. Butterworth doesn't it? I bet they get a C&D from Mrs. Worth pronto!

Michael S Brown's comment is:

Look - I just want Pepsi in glass bottles to come back. That's all.

John's comment is:

Yeah, I think the new PEPSI logo looks like a vagina and the new plastic bottle looks like an uncircumcised penis.

Back when Pepsi was fully made with sugar and came in a glass bottle it tasted better and was much fizzier.

Coke has been terrible since 1985. I don't even know what their symbol looks like now.

Adam's comment is:

First, you all need to grow up. Keep your comments professional, like the site was made to be. Comparing these bottles to a penis and vagina...really?

Secondly, I think Pepsi did a good job at creating a simple, classic design. They got rid of all the clutter, stripped down the Mountain Dew bottle and put it plain and simple. People are looking for clutter anymore, as a society we have been too exposed to clutter to give it a second look. I think they are trying to project the image of plain and simple, they don't need a flashy design to sell their product, the taste does it for them.

Joy Adams's comment is:

I can go on an on and on about how such an ignorant choice diminishes equitable brand value. Not only on this front, but let's just look at it from an aesthetic POV. It's flat, shallow in it's capacity to expand as a brand architecture, and not to mention that its curvatures are a sloppy mess. Heads should be on a plate!!! SERVE THEM UP!

This is a classic case of some marketing and creative director moving up the ranks without a thorough understanding of their craft, or a "branding" company giving into the whims of the client without having a conscience and allowing the client to run of the cliff. Maybe it's just a great case of poor quality control from the hidden cubical of the "naive intern". I could never blame him or her on the front lines.... But for all of those generals who approved such a HORRID design to the possibility of public release, YOU SHOULD BE ASHAMED!!!!

What a brand tragedy!

YourLogoMatters's comment is:

I personally don't like it.

Before & After magazine has an interesting take on this topic: http://www.mcwade.com/DesignTalk/2009/02/does-pepsis-new-logo-work/#comments

lolita's comment is:

the old logo is nicer

Nils's comment is:

this is how the new logo came to be:

http://bunnitude.com/misc/files/pepsi_gravitational_field.pdf

as you can see, it's frikin rocket-science!

Rajesh Barde's comment is:

Logo changes and so are the bottles changing. But god forbid, there should not be COCKROACHES and CONDOMS in the unopened yet-to-be-drunk Pepsi bottles. We are not used to drink such artificial juices with NATURAL OBJECTS IF THE IMAGE DOES NOT APPEAR WHICH HAS MY PIC, THEN I WOULD ASSUME THAT IT WAS LOST SOMEWHERE IN THE REMOTE CORNER OF A PEPSI "RE-BOTTLING" PLANT

clh579's comment is:

This is going to be a monstrous fail. In 3 years Pepsi will be scrambling to go back to something similar to the familiar. The new design looks as though it was thought up by a bunch of 22-year-old interns fresh out of some college marketing class.

As for "designed for the future"...yea, if we are in the year 1997 predicting what we think the year 2015 will look like. That font just screams "Late 90s perception of futuristic". As said above, the new logo itself doesn't convey a smile, it conveys a stroke!

I appreciate the return to simplicity (getting rid of the "busy-ness" of the packaging), but Coca-Cola came up with that idea first, not Pepsi.

i matter's comment is:

and so does my rant!

...especially as the 234982523458th comment.

Bryan's comment is:

Yuck! I especially dont like the Mountain Dew one. Here are my thoughts on Sierra Mist and their new logo.

metalgear696's comment is:

I will admit that the mountain dew and sierra mist bottles look half decent but i dont drink any of that. the only soda beverage that passes my lips is regular pepsi and i have to say after 18 years of drinking it i completely cant stand the new logo, more than a couple times i've shown it to someone and have received the response, "is that a fuckin sailboat or what? i had no problem with the cluttered-ness, i liked going to the beverage cooler and its BLAM!!! PESPI!!!! you know?

ANON's comment is:

This was spotted in the wild. Weird because it looks like Mountain Dew had gone with another logo instead of this one...

Adam Hart's comment is:

I like 'em all except the Mt. Dew

greg's comment is:

I think the design community (or rather kids spat out of college with an "art" degree" or veteran designers that need a quick pay-check) need refrain from tampering with classic brands that already make them great. I think the tendency to renew or modernize certain brands calls for some self control and ego-discipline. Classic brands are classic because they work and are duly recognized by 80 year olds all the way 20 year olds. It probably would've been better to promote a campaign that works for these classic American brands rather than making them inferior with simplistic Arial type. On a heavier note--I think kids would've created better logos and brand designs with Microsoft Office.

Ray's comment is:

Pepsi Co., as if we didn't have enough problems with today's youth having poor grammar and writing skills because the atrocious abbreviations and text messaging crap they've been exposed to. I MIGHT consider buying a Pepsi product again once you spell out the words Mountain, Sugar, and Calories (I'll let you slide on Carbs, that one isn't entirely your fault). Also when you're stating that a product has zero of something, that something should be referred to in plural...zero calorieS. *sigh*

Also, the artistic "design" of these new logos is absolute crap.

Hire a new marketing staff.

Anonymous's comment is:

you stupid f_ _ _ s fill in the blanks dont appreciate change

Maia's comment is:

great rebranding.

Red Icculus's comment is:

The new Pepsi logo looks like Barry Obama's "Change" logo. I knew I was a Coke guy for some reason.

Do those Pepsi bottles look phallic to anyone else?

The moral of the story is that Pepsi appeals to gay black men. It's a market segment I hadn't considered, but Pepsi must think it is worth a lot of money.

Bryan's comment is:

There are so many comments here. I stopped reading after about 100. But did anybody else noticed that the vertical placement of the word pepsi in relation to the circular logo kind of makes for an abstract letter "P", vaguely shaped as the main font's "p" . I wonder if that was planned. I bet it was. And if it was it seems very poorly executed. As if the person who hatched that idea knew that if they pointed it out right away, people would always see it when they knew what to look for.

Then there is the slight waviness of the cross-brace on the letter "e".

I think that maybe the ad people sold pepsi(who obviously wanted to get away from the macho & bold yet family-friendly nascar-ish image they have had for so long) on the thought of "minimalism and subtleties are cool".

All in all, I think the product just looks vacant. No balance and not very aesthetically eye-pleasing. Definitely doesn't make me thirsty!

Plus the logo itself instantly made me think of some evil serpent eye.

Nick's comment is:

@ Noah, Diggin' those hipster looks.

Why is nobody talking about the sierra MIST can?
That's the one (aside from the oft mentioned mtn. dew) that actually constitutes a dramatic improvement. The previous design looked like it was made in MS Publisher.

I think the end result of this will be that the Arnell Group makes some personnel "adjustments"; Every now and then the get something right, but in general their work is GARBAGE.

jrmm's comment is:

Here in Mexico, Pepsi recently released "Pepsi Kick" with extra caffeine and ginseng, so it has the same logo of the american Pepsi Max logo... probably the new Pepsi logo is coming to Mexico soon...

Tom's comment is:

JRMM: That Pepsi Kick bottle almost made me lose my breakfast. The lowercase "k" kicking the smiley soccer ball is enough to make me want to poke my eyes out with my Wacom stylus.

kmedia's comment is:

I can't stand the new Pepsi logo and have always been on the fence on whether I've liked Coke or Pepsi better.. Confirmed now - Coke is better (yes, the comparisons of two were that close to me). Horrible branding choice on Pepsico's part.. It even made me unsubscribed from their eNewsletter. :) I dislike the logo that much - that I don't even want to see it. Too bad.

fish's comment is:

i like everything about the new brandings. I think most of you people are just hopping on the bandwagon of haters. Everyone is talking so much trash about these, but no one is actually pointing out any flaws other than "I just don't like it." I think they are all very effective, especially marketing to a younger generation.

@kmedia - if you are switching from Pepsi to Coke and claiming coke is better because you simply don't like the logo Pepsi has now, then you are a tool and an idiot. No one cares that you unsubscribed to the Pepsi eNewsletter. The fact that you were signed up to it is funny enough on it's own. The fact that you unsubscribed from it because you saw the new logo only shows how worthless your life must really be.

Mark's comment is:

fish how do I put this nicely as possible...

Do you know ANYTHING about graphic design? if you don't, then please don't act like you do. Also it would help your point if you could kindly refrain from using low insults like "tool" and "idiot" and saying their lives are "worthless" just because they decided not to use the product since they don't like the product's logo. It would also help if you don't act like a pompous a-hole thinking you're above everyone else. There's a reason you have a brain TO USE IT!!!! so please type like you have one,and not resort to insults to make a point.

Justin Hill's comment is:

Sug? Sounds like what a man call his spouse.

Guy Incognito's comment is:

I don't know what you all are talking about. I think it looks amazing. I love it! The minimalism is really striking. Very classy. Not sure if that's right for the brand... but for what it is... I love it. I DON'T like the "e" and I think varying the "smile" for each product takes the foolish smile rationale way too far... just stick with one "smile"... but overall... I love it. Very nice.

Loren's comment is:

Anybody else see a little belly button in the middle?

Loren's comment is:

Bad rendering but you get the idea.

Loren's comment is:

And to the "anonymous" who posted the massive picture of the AT&T logo... the ball is overused today, that doesn't mean you have to degrade Saul Bass. Do a little research before you knock a logo by one of the most famous designers in history.

adam's comment is:

why does everyone hate the new pepsi logos and redesign so much? am i missing something? did they spell the name wrong on the new cans or something? it looks and feels really similar to the old branding, except cleaner, more modern and, simply put, like an "evolution" of the brand.

it is easy to recognize the new pepsi look on the shelf . . . in fact, i think the new pepsi brand has a greater shelf presence than the previous versions. go to the store and check out all those stacked boxes of the "fridge-friendly" 12-packs and tell me it doesn't stand out from all of the other bright, over-done crap there.

oh, and that mtn dew can posted about 13 posts up is old, i have seen that one floating around in the ast year or two or so. definitely not newer than the stalagtite design.

Rob's comment is:

Most of us dislike it for a number of reasons, first changing a symbol that was recognized around the world for the past 50+ years. Im not knocking the base blue colour or the Pepsi font, I do like that much but it is so simple that it becomes bland, it lacks that "pop" factor, your right it does catch the eye but for the wrong reasons. The new logo/globe lacks symetry, it doesnt stand for anything anymore, a few sqigly drawn lines, that anyone could create. Most of all it lacks identity, the whole retarded smile concept is aimed at kids, no doubt about it, if Pepsi wants to be taken seriously and increase it sales it needs to "grow up". This is comming from a loyal life long Pepsi drinker, the new design won't stop me from drinking my favourite soda but it sure makes me cringe, I'm not knockin change, change is good and keeps things fresh but this is an example of failure, pure and simple, a 6th grader could have done a better job at designing a new logo.

Liz's comment is:

My cousin and I raved over the new pepsi cans when we first saw them.

We still do, to an extent.

"Oh look at the color! It's prussian blue! That's awesome! And the logo is a lot better now, and i love the font, because it's so minimalistic."

Minimalistic. I like it.
Hate on it if you want, but there's nothing but love here.

Red, Los Angeles's comment is:

It looks like it belongs on the tail of an airplane.

Pepsi started in this incredibly charming little historical town called New Bern, NC (my parents live there now). They need to go back to their roots, which are pretty cool.

I agree with the guy who said this was a hijack by some Pepsi exec who thinks he's a designer (how hard can it be?) and twisted their arms throughout the process. I've worked with big clients like that who took beautiful work and sent it by their Old Uncle Ned over Thanksgiving..."And HE wanted to know why the label isn't GOLD FOIL?? ALL Champaign labels have GOLD FOIL!" They're paying...we're all headed into a Great Depression...whose going to argue with the guy writing the check right now?

Parsons grad here...also worked for huge studios for many years...what a mess and how sad this is.

Jensonb's comment is:

It took me a while, but I've decided what I do and don't like about this (Failure of a) rebrand.

First off, this is not Pepsi. I have no idea what made them think this represented their brand or product in any way, but it doesn't. Pepsi is supposed to be all "extreme" and exciting. This is...Arthouse faff.

The new Pepsi font is mediocre at best. I've seen worse, but it really doesn't suit Pepsi. I would have updated the 80s font.

But now we come to the crux of the matter: labeling, bottle design and arrangement. First off, those labels on the bottles are too big and they're far too plain for the area (Ditto the can design). They also don't seem like beverages...More like cleaning agents or chemicals.

The bottles are ugly and proportionally wrong. 500ml bottles do not and should not be in that format. It looks like a supermarket own-brand cola, or one of those kiddy drinks (Like Panda Pops over here in the UK). Never mind the abysmal shaping - a poor showing, especially in light of Coca-Cola's masterfully redesigned bottles.

But worst of all, is the arrangement. I hate that asymmetric crap on the cans and bottles. Hate hate hate it. I hate how i forms a stupid "p", I hate that it requires to writing to be vertical and I hate the lack of any kind of alignment.

I, unusually, am not too bothered by the new symbol though. The "smiles" concept and the fact it's different on each drink is silly, but the regular Pepsi one looks okay...On it's own. It would look better when shown with the name if Pepsi was simply centered beneath it.

Lexy's comment is:

ugh, i cannot stand wrinkly cock pepsi bottles...EW

all of pepsi's new designs are terrible. (tropacana, anyone?)

the one i do like however, is the MTN DEW.

Alphawave's comment is:

I think the whole thing is a ploy to take our minds away from the fact that Pepsi is now charging as much for their 8-pack cartons as they were charging for their 12-pack cartons.

Seems no one has noticed.

Justin Hill's comment is:

I was at Arby's yesterday, and they're using the new Pepsi logo almost everywhere! I looked at the drink selection on their menu, and I saw allthe updated logos. The ones that stuck out like sore thumbs were Pepsi Wild Cherry, and Mug Root Beer.

Dave's comment is:

It's a nightmare! - It's like fingernails on a chalkboard. Those bottles look like they need to be circumcised or something... it's truly awful. I feel like I need to take a shower after looking at it.

Dave's comment is:

It also irks me to no end when companies do not capitalize their names. Again... All lower case is the same as fingernails on a chalkboard. I will be so happy when that terrible fad ends.

Yellow's comment is:

Look how much buzz this new design has created! Everyone is noticing and talking about it. I think that the people in change of this rebranding knew exactly what they were doing. Smart marketing!

Also, don't forget about the difference between Art and Graphic Design. Art is meant to look good while design's main function is to grab attention of a product's core audience. This new design definitely feels like it's targeting high school students. Could they be Pepsi's code audience? If so, then Pepsi's designers should be happy with their job.

Mark's comment is:

I think the RIGHT attitude to think about this redesign is even if you don't like it, you're still are going to have to get used to it.

I'm still not into this redesign, but I am getting used to the fact that this IN FACT will be Pepsi's new logo and it's NOT going anyway anytime soon.

Is it perfect? NO. Is it an improvement YES could it have been done better? yes.

Oh and PLEASE keep the juvenile comments to yourself.

Jae Gravley's comment is:

The new packaging is even worse in real life than it is in these pics. The actual shade of blue used for the background is so putrid as to be unappetizing.

Anonymous's comment is:

I work for pepsi. Dont like the new logo

Anonymous's comment is:

You know.... Every single thing the new design did is something I learned on the top ten(or one hundred for that matter) list of NEVER DO THIS IF YOURE A GRAPHIC DESIGNER. yall should be ashamed.

Mark's comment is:

Why do the insist on putting the name sideways? cause it looks cool? it's different? WHY?

I think a horizontal position would improve the design a bit better.

Mark's comment is:

Why do the insist on putting the name sideways? cause it looks cool? it's different? WHY?

I think a horizontal position of the name would improve the design a bit better.

amanda's comment is:

i kinda like the sierra mist one

Pepsi fan's comment is:

Have you seen the Pepsi signs with the Pepsi sign replacing the "o" ? There should be a cool,woohoo and a cool

Pepsi fan's comment is:

Sorry,I repeated cool twice. I want to post this knowing that this idea will be on,or I'll switch to Coke.

Ryan's comment is:

You can't improve this logo design. They shouldn't have touched it. Pepsi is run by a bunch of idiots and they deserve to lose market share due to this lame-brain rebranding decesion. When I first saw the new pepsi logo I didn't even recognize what it was. I saw it on a bilboard that said love and nothing else. The logo was in the letter "O" in love. How stupid could you be to redesign you logo and make it unrecognizeable and then spend money to advertise your product with the new unrecognizeable logo and not mention the product name. Nike has a recognizeable logo...the swoosh. The word "nike" doesn't even need to appear next to the log for you to recognize the brand. UNless nike turned the swoosh into a retarded smile. Idiots!

Edgar's comment is:

Bad bad idea... The look unstable and ridiculious all d the logos

Jo's comment is:

cannot believe how much arnell got paid to do this...a 5 year old could've done this.

as for the sierra mist can, i thought i wasn't wearing my glasses. if i saw it at a supermarket, i wouldn't know what it is if i am standing at a distance.

Jeff's comment is:

Wow! This is still going?

I stand by my original statement: people don't like change. The new Pepsi designs are great. They stand out, make you take notice, and they're different.

Mtn Dew is average. Not terrible, not great.

The Mist design just looks generic and stupid.

I started seeing diet cherry Pepsi bottles with the new look recently. Are there any pictures of NON-diet cherry Pepsi or for the red Sierra Mist bottles?

jrmm's comment is:

From www.usasoda.com

Hibryd's comment is:

Pepsi: we suck at design, and we suck at Photoshop.

Pepsi's homepage made PhotoshopDisasters for their half-assed attempt at doing reflections.

http://photoshopdisasters.blogspot.com/2009/03/pepsi-challenged.html

HUGO's comment is:

I am from CHINA...
IN the chinese statement.Pepsi change its brand logo is silly...

Brandon's comment is:

The PEPSI logo looks like they gave the keys of their billion dollar jaguar to a dopey-headed 14 year old kid and said, "Drive safely now." The kid pulled the car onto the expressway and took the wheel at 70 mph and spun it wildly and smashed the company car into a shit-truck head on .. ON PURPOSE. PEPSI, that was a really moronic thing to do. Did you think this punk was going to drive your company safely? Someone needs to boot him in the ass. He doesn't care. PEPSI worked long and hard to come up with such a beautiful logo, the GLOBE, worked, sweatd, produced cool advertising, great taste, and then entrusted this to somebody who wanted to modernize it in a DESPERATE attempt to get a few sales. How weak. Who's in charge over there?!?

eric's comment is:

if this ugly design dose go on the shelves at stores i will never buy it!

Anonymous's comment is:

i don't know why you guys are getting so rilled up over the label you said they change them a lot so I'm pretty sure this one just like the rest will be changed.

shiftklick's comment is:

checkout the rationale behind the rebranding:

http://www.scribd.com/doc/12112331/Pepsi-Breathtaking-Design-Strategy

i read it. i want to get convinced... but my eyes tell me it really doesn't look good.

Creepy Uncle Bob's comment is:

The new logo sort of looks like the slightly retarded cousin of the old logo.

realityindreams's comment is:

why all this negativity?? I really love the new logos... even after all these posts, i dont understand the why part. The designs are great because they are really simple!! The idea about the 3-d logo is also great! I really really don't see what this fuss is all about...-_-

Anonymous's comment is:

HEY, too many people bashing the new logo, i work for pepsi as a stock guy, I had no say in the change and I am not part of the corporate end of things, but I do see these products all day long. On full shelves in stores these new labels look AMAZING, they have a flow of color in there simple design when you see then as a family of products, very professional look. I 100% love the new design. I thought, thou not entirely serious, of getting a tattoo of the old logo globe, however, only a few days after the new one came out the old one looks dated, very 90's, it too symmetrical. The simple one color design now brings out the symbol, the olds labels looked to busy. The smile does seem similar to Pac-man, true, I think so too. If you look at it closely you'll also notice the "pepsi E" gives an ode to the old symbol AND the smile grow bigger as more sugar or caffeine are added: diet caffeine free and Diet pepsi = small white smile band, pepsi and caffeine free = medium, and max (extra caffeine) is super exited!
This opinion of the product revamp is mine, I haven't been influenced to like or dislike the change, but I do very much like the step that pepsi is going in, I am not married to my job and I would quit if it ever goes in a direction I do not like. My opinion stands outside of the company, but knowing pepsi's intent behind the design I personally agree with. On opinions: to each his/her own

Anonymous's comment is:

I love PepsiCo Americas CEO Massimo d'Amore's strategy but think that the execution is far from reaching the objectives of creating a new ('ipod iconic' look for the brand. It now looks more private label and its personality has been sacked! what a shame. wish he'd called me in as his brand advisor from the outset!

Anonymous's comment is:

Me no likey.

Anonymous's comment is:

Is there a problem with actually spelling out the "Mountain" from Mountain Dew? It's bad enough people are drinking sugar water... they should at least be encouraged to f@cking read...

Andrew's comment is:

Just terrible. They look all wrong.

Jason's comment is:

It's rad! Less is more. logo is fresh and modern. the placement on the can is pleasing to the eye! I want to paint my sar the color od the can!

Scarzi's comment is:

I think it looks great for the most part. They made it simple and finally went away from those retarded water drop effects that every soft drink company has been doing for 20 years. No more clutter is the best part about it. Keep it simple, cause the product sells itself. I never bought the product for its repulsive packaging it has went through for years.

Changing the logo a bit is nothing to fret about, it looks ok and it will be replaced by a newer version five years from now. But, with the CEO being finger pointed for the stock dropping, I think this is a bold move by her. The biggest problem is the "0 cal carb sug", it pretty much says welcome to the internet/text messaging english language. *shutter*

Calamity Jane's comment is:

From a graphics student:
This is a terrible job,
loved Brandon's comment about
the teen with the corp. car keys!
Well this looks like sommething i would have done 3 years ago, IF i didn't HAVE A CONSCIENCE!!!

Arnell seems to me like a group stuck in the minimalistic ideas of the 90's with a splash of how the future looked in the 50-60's scifi...

I'm 38 will be done with my studies next year and still those cans look awfulllllll.

The bottles??...
...what can I say,
Those must be guys who reeaaallly like a penis, not to see the chocking similarity.

I always chose pepsi but this is a TURN OFF.

SORRY.

Charles's comment is:

LOL it looks like petrol oil kinda.

david's comment is:

Perfect thing for kids to hold at their crotch. Truly the most distasteful bottle design to date.

mwwhitesf's comment is:

Finally, a soda bottle with a foreskin!

Brandon Unversagt's comment is:

It's easy to deal with the new logo. Don't buy it. I look at every bottle, and if it has the piece of dogshit new logo on the front I just take my dollar to Coca Cola products, who stand behind their logo with courage and dignity, until I find a can of Pepsi with the old logo on it. It's not always easy to find, but I can switch to Coca-Cola I think in a heartbeat if I never found a can of Pepsi again. Fuck'em. If they wanna mess with a historical product. My dollar, and I'd encourage everyone to do this, take your dollar to a cola-dealer that stands behind their logo with confidence and pride. So far Coca-Cola does.

Mark's comment is:

This logo may not be very good. BUT

Pepsi has made something brilliant, Pepsi Throwback made with real sugar, taste DELICIOUS! sadly it's only available for a certain time.

Scott's comment is:

Its like a design you would see in a back to the future movie or something.. *-*

FM4k's comment is:

None of you actually give a reason as to _why_ the new branding is bad; Perhaps if you actually gave some measure of intelligent argument to your opinion, people might actually listen, and perhaps care about, the things you have to say!

I, for one, love the new branding. It's clean. It's smooth. It's crisp. It's new

oh, and

Salv's comment is:

The new design has just arrived in my area, it seems... horrible. Just horrible. They can do whatever they want with the can/bottle, I don't really care, but why turn the logo into this crap?
It doesn't look like anything except a copy of Coca-Cola's can design.

I agree that the old red, blue and white cans were the best and should still be used. I'm glad that I don't drink much soda anymore, I won't have to look at this ridiculous new design.

Kim's comment is:

I absolutely love the new look! I can't believe all these negative comments! I am a graphic designer at a local newspaper and love the clean simple look.

Melissa's comment is:

My reaction was of the health effects of Pepsi and related products. This viewpoint made the logo quite amusing. It appears that the round white shape is getting larger and growing out of its blue and red clothes, much like Homer Simpson's stomach poking out of his jeans and shirt.

morozco's comment is:

The Pepsi branding is utter crap...but I do really love the Sierra MIST can...wonderful.

geF's comment is:

i wonder, how the hell the design team convinced its clients. there must been a outstanding presentation...
consider changing logo must be a major and critical decision made by pepsi, they should be ready to face any consequences.
no matter if it is a success or a failure, it will last for another, at least, few years
so... drink it if you like, vice versa

Jennifer's comment is:

I just saw this new brand for the first time in the grocery store last week. To be completely honest, it wasn't even me that saw it--it was my husband. I damn near walked right past an 8 foot section of Pepsi products before he stopped me and said "oh here it is." No, I'm not blind or stupid. I was looking for the old logo, which normally stood out quite clearly beside the dozens of other red, white and blue copy-cat products.

My first impression was to scrunch my nose and go "what?" The icon was somewhat recognizable, but looked too much like the cheap mimic local brand next to it. I did not get the smile at all until I read some of your comments about it. I couldn't understand why the icon was different between the diet, max and regular variants. The typeface was WAY too weak to even be noticable.

I don't see this rebrand sticking around for long. Much like Tropicana, they have seriously stepped backwards and look too much like a no-name bargain brand now. Didn't Tropicana recall their rebrand recently, too?

Anonymous's comment is:

changing theyre logo makes them look weak compared to cocacola. See, coke would never change there logo because they have more all-round confidence... has nothing to do with which drink taste better.

i'm no profesional marketing or advertising guy but i think this was a bad move for pepsi.

Anonymous's comment is:

Obviously i'm going to get flamed for saying this... I'm not a trained designer, or anything of that sort...but i actually kinda dig the new design (aside from the wrinkly penis bottle). It's crisp, clean, and the matte finish gives it a very humble and likeable vibe.

Ian's comment is:

I just saw the new logo after buying a bottle (Canada seems to get everything late) and honestly thought it was fake Pepsi or something. I had to search online to make sure it was the real thing.

jrmm's comment is:

Ian... I think that Canada and Brazil are the only markets outside the U.S. that have the new Pepsi logo... here in Mexico it haven't arrived yet, well... only the Pepsi Max one (under the "Pepsi Kick" name)

Joy's comment is:

I have to admit Branding is everything in business, but without any means of strategic marketing be it online or offline, your brand still would draw less customers.

I've known this site brandmelive.com that helps and guides and individual or startup company on how to create your own unique brand that stands out from the rest. In less than a month, I assure you, you will start to experience great amount of success on your brand or business with the efforts you put in. Believe me, I'm one of the million that benefited from that site.

MarcoSnow's comment is:

I can't get over how generic the new packaging is. Reminds me of the no-name brand crap they sell at your local grocery store, never a good sign. If it ain't broke, don't fix it. It honestly feels like the new logos were slapped together last-minute using photoshop. Mountain Dew (sorry, I meant to say Mtn Dew) and Sierra Mist (nondescript font, check, generic blur effect, check) easily take the cake as the worst of the bunch, with "smiley condom" Pepsi bottles in hot pursuit on the fugly scale. Long story short: whoever's responsible needs to be fired (preferably in the literal sense).

Here's hoping that the packaging turns out better during the next re-branding cycle a few years down the road. It's official, soda's never been uglier than it is today.

Bob LOg's comment is:

This is what happens when you get lame ass WEB 2.0 designers working on soda packaging.

Lame ass slick rick design cluster. Which button do I push to dispense the liquid?

Ramon M. (formerly jrmm)'s comment is:

The new Pepsi logo is now in Guatemala and Nicaragua...

No sight of the new Pepsi logo yet(on the regular and light versions)

Ramon M. (formerly jrmm)'s comment is:

in México... I forgot to add that...

Kellie Schroeder's comment is:

C'mon. It rocks...and it looks killer on the shelf. I mean, it's not ANYWHERE CLOSE to that Vista Print logo.

blueangelnumberfive's comment is:

The new pepsi logo looks like the girl scouts logo!

Friedchickenisha's comment is:

Those pepsi bottles look like uncircumcised penises. I guess the underlying concept was to get the consumer to deepthroat the pepsi; a new and innovative take on the outdated, traditional way of drinking.

Justin Hill's comment is:

If that's what you think about the Pepsi bottles, I think you shall look at the Gatorade bottles, because they look like circumcised penises.

Comments in Brand New, V1.0 have been closed.

Many thanks to our ADVx3 Partners

I Just Want A Pepsi

Source: https://underconsideration.com/brandnew_v1/archives/pepsi_new_bottles.php

Posted by: blakemanmulend.blogspot.com

Share this post